I am building a new classroom module on HVAC emails. Specifically, the ones designed to bring customers back. Most of these emails are boring, and they go straight to the trash. I want to fix that. Send me your current templates. I will rewrite them using tactics that actually get opens and bookings. @BreAnna Singleton @Christopher Evans @Alan Hickox @Jason Kihlstadius You get a free expert rewrite. I get to use the "Before and After" as a lesson in the course.

I'm not in the field, so I rely on news, reports, and my clients. Here's what I've got so far: In 2025, we had plenty of reasons for bad numbers. - We had the refrigerant transition. - We had a canister shortage that stopped installations. - We had a short cooling season. Trane’s leadership confirmed that two of those three problems won't happen again in 2026. And yet? They still predict a flat market. That is the worrying part. Even without the supply chain BS, the organic demand just isn't there yet to support a full recovery. We're exiting 2025 well below the typical replacement pace. Plan this quarter and maybe longer with a budget for stability. Look for opportunities that are low risk / low investment. What has your experience been like and how are you planning right now?

Let's get to know each other! Share where you are in the world, what you do within the industry, and what your goals are this year.

I've been using Perplexity AI instead of Google for quick research, and it's been pretty helpful. It gives you AI-generated answers but shows you the sources with clickable links, so you can verify where the information came from. It's like if ChatGPT and Google had a baby. The free version has unlimited searches. You get 5 "Pro" searches per day that use more advanced AI if you need deeper answers. Hope this helps!

A lot of people think marketing is just posting content or running ads, but marketing actually plays a much bigger role in your business than that. Marketing helps you attract the right people, communicate your value, and turn attention into revenue. Without it, even the best product or service can struggle to grow. What’s important to understand is that there isn’t just one type of marketing. There are many forms, content marketing, paid ads, email marketing, social media, SEO, partnerships, branding, and more. m Each one plays a different role and works best for different types of businesses. This is where many businesses go wrong: they jump into marketing without knowing which type actually fits their business model, audience, or stage of growth. What works for one business may not work for another, and that’s completely normal. The key is alignment. When your marketing strategy matches your business goals, things start to click. If you have questions about marketing, or you want to share what’s worked (or hasn’t worked) for your business, drop a comment below, happy to discuss