I am building a new classroom module on HVAC emails. Specifically, the ones designed to bring customers back. Most of these emails are boring, and they go straight to the trash. I want to fix that. Send me your current templates. I will rewrite them using tactics that actually get opens and bookings. @BreAnna Singleton @Christopher Evans @Alan Hickox @Jason Kihlstadius You get a free expert rewrite. I get to use the "Before and After" as a lesson in the course.

Something I see a lot is people feeling like their marketing isn’t working, so the instinct is to add more. More content. More platforms. More strategies. And honestly, that usually makes things worse, not better. Most of the time, the issue isn’t effort, it’s focus. The message isn’t fully clear yet, or the channel doesn’t really match the audience, so instead of fixing that, we stack more tactics on top. What tends to work better is slowing down and simplifying. One clear message, delivered consistently, on one channel where your audience already pays attention. A simple check I like to use is: - Do people instantly understand what I do? - Do they know who it’s for? - Am I giving this strategy enough time before switching again? Marketing starts to work when it feels intentional, not scattered. Have you ever seen better results after doing less and focusing more? Leave a comment

I'm not in the field, so I rely on news, reports, and my clients. Here's what I've got so far: In 2025, we had plenty of reasons for bad numbers. - We had the refrigerant transition. - We had a canister shortage that stopped installations. - We had a short cooling season. Trane’s leadership confirmed that two of those three problems won't happen again in 2026. And yet? They still predict a flat market. That is the worrying part. Even without the supply chain BS, the organic demand just isn't there yet to support a full recovery. We're exiting 2025 well below the typical replacement pace. Plan this quarter and maybe longer with a budget for stability. Look for opportunities that are low risk / low investment. What has your experience been like and how are you planning right now?

A lot of marketing advice sounds great on the surface… but then you try it, and nothing really happens. Most of the time, it’s not because you did it wrong, it’s because the advice was generic. People usually share what worked for their business, at their stage, with their audience. Then it gets passed around like it should work for everyone. But it rarely does. A SaaS company, a coach, and a solo founder don’t need the same marketing. Even the same business will need different approaches as it grows. This is where people get frustrated. They keep trying new tactics, thinking they just need to do more, when really the issue is that the strategy doesn’t fit. Good marketing isn’t about copying what others are doing. It’s about understanding your business, who you’re serving, and what makes sense right now. If your marketing feels confusing or stuck, leave a comment. Happy to talk it through and help you spot what might be off.