We use CPVLab, which has been great for us.

Lead aggregators are great for a few reasons, but can be difficult to work with. Pros: generally speaking, they have broad coverage and allow you to go broad with your marketing. It can lead to higher conversion rates / sold rates. The established aggregates will have relationships with nationwide brands. They usually understand advertising, so it's not difficult to discuss "cost of marketing" or "cost of acquisition" with them. Cons: you won't always get access to lead quality / lead disposition reports. Big aggregates know what they have, and don't have the best payment terms. They won't always pay as much per lead. For example, Modernize (based in USA) is a behemoth in Home Services. They have tons of lead buyers and can provide great conversion rates for lead generators. Their payouts won't exceed a certain amount and the payment terms are brutal (Monthly NET30 is the standard). A hybrid approach would be to build relationships directly with your service providers / lead buyer, and use the aggregates to catch overflow.

Home services here too. Roofing, solar, windows, bathroom remodels, water filtration, and gutters.

Hello everyone. My name is Chris. I'm in Austin, TX. I do leadgen for home improvement companies (roofing, solar, windows, bathroom remodels, water filtration). Looking forward to connecting with the community. Thanks for letting me join the group.