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The Ad Agency

85 members • Free

58 contributions to The Ad Agency
Sneek Peek Super Bowl XL Ads
Most of them, anyway... and the teasers. TAKE YOUR PICK TO COMMENT - - - Have an XL favorite? Did any make you actually laugh, cry or want to buy? Which was the absolute worst?
2 likes • 22d
I think a lot of Super Bowl ads are all following the same formula and it’s getting stale Celebrity + quirky sketch I don’t want to say it’s lazy, because we all know how much work it takes to just get a resized banner ad approved. But it’s almost like they’re using their humongous budgets for their booking fees instead of producing a spot worthy of the largest advertising event in the U.S. I get it, guys like Kevin Hart, Jon Hamm, and the reunion cast of [insert any sitcom] are recognizable and great actors, but it becomes their spot instead of the product’s. Look at any of the thousands of articles who claim to have a list of the ā€œThe Best Super Bowl Ads of All Time,ā€ the ones that are mentioned consistently are the ones who did something different at the time. - Apple 1984 - E-Trader talking Baby - Volkswagen Star Wars - Google Parisian Love - Budweiser frogs - Puppy Monkey Baby (tho I blame this as the catalyst of other brands who make something weird just to be weird) And if they do have celebrities, the spot works because only they could fill the role - MJ Larry Bird Big Mac - Mean Joe Green Coca-Cola I want to see more original ideas with original characters!
2 likes • 22d
Also, I don’t understand why they reveal their spots before the game. Let it be a surprise!
Leaderboard winner, Brian Dutkowski!
"So tell him what he won, Don..." His very own 1977 COSMIC LIQUIDATOR (from Sun Products Corp.). That's right, "Cosmic H2O Power Pistol System — Liquidator of Alien Starballs". Original weapon in the original box. Cardboard target long lost (blasted into oblivion), but with love and care, it could be made to fire yet again. Is there any other Skool Group where you can win that? I THINK NOT. Use responsibly, Brian.
Leaderboard winner, Brian Dutkowski!
1 like • Jan 9
The opportunity bestowed to me is quite great!
Happy New Year Friends
I’ve got a plethora of libations within my system, but I’ve got an idea I will be pitching this week that I’m so excited to share. Be on the lookout šŸ‘€
TAA Spec Ads_Pt 2_R1
Reporting live from the middle of the night, I have "finished" another set of spec ads for The Ad Agency. It all started when my real job asked me to come up with some headline ideas for an on-the-go professional training app that is (according the the brief) "like Spotify, but for professional growth." This could be interpreted in many ways, but a path I kept going down was that this developmental app was for those who are serious about climbing the ladder and aren't going to wait for someone to tell them what they need to do to get the next promotion*. Sounds a little familiar to the Ad Agency classroom feature, right? So after sending them a more refined list of ideas, I started mocking up some ideas of a campaign for TAA that follows a similar idea. At first I was going a little narcissistic in-your-face, with the headline "Are You Serious Right Now?" but I changed course to a more motivational, we believe in you tone. This is an AI-less project, and I am no graphic designer, so judge me not on the fine details of photoshop and indesign. Let me know what you think, what stands out, and what I could change to make these ads more effective and interesting! *Full idea dump list in comments.
TAA Spec Ads_Pt 2_R1
2 likes • Nov '25
There was also a fourth concept of an account executive deleting ā€œInternā€ from their email signature, but I just couldn’t get it to look good!
1 like • Dec '25
@Joe Hausch I’ve got a great designer in the roladex, he was just too busy crashing the high hats at the time.
Favorite Ad from 2026
Just as every other ad industry participant, I wanted to share my favorite marketing piece produced in 2026. Title: Shohei Ohtani | Tokyo Series Brand: New Balance Agency: Division Global In this minute and a half video, we get a raw look at how the greatest pitcher + hitter trains. Without the use of dialogue, the tension and drama we get to watch as a man with impossible talent, does the impossible and faces himself.
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Brian Dutkowski
4
35points to level up
@brian-dutkowski-3414
A Milwaukee-based copywriter who loves ads and making cardboard toilets.

Active 15d ago
Joined Dec 13, 2024
ENTJ
Milwaukee