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Owned by Heather

The Launch Lab

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Leadership from the inside out. Rapidly transform your outcomes to be, do, and connect even better. Launchpad will be available September 25th, 2025.

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193 contributions to Self-Publish Non-Fiction Books
Blogs on the website
Does anyone use the blog section (?) on their website? If you do use that blog, do you use it as an adjunct to the book or books or just for SEO and AEO draw to the website?
1 like • 11h
I put 9 blogs on my author website yesterday of the 40 something I had written for an old website. (Repurposed) Several of them will get turned into articles for publications. I will update those blogs for searchability as a supplemental to all the other avenues I use for promotion. But they all most definitely support the content on my book. All my writing does, always.
What [Some] Early Readers Want...
It's funny... Within the three types of early readers, the later category ("pretty close to finished product" readers) stay quiet until you're at the finish line... I just dropped the link to the full PDF manuscript out to my prelaunch list yesterday afternoon, and wouldn't you know... many of the folks that have been quiet, never downloaded the intro PDF, didn't write an early review, etc... THEY are the ones who are now downloading the full book and - before I even follow up - have been publishing their early reviews! The reviews keep coming in! All I had to do was say "I'm done with the book" and folks sat up and started to engage! 🎉
1 like • 14d
You have built the momentum and it is GO time. Have you watched the number 1 Ted Talk on procrastination?! I resemble. 🐒 I just got my files back. My distribution deadline is tomorrow. My launch is 1 week away, and I haven't done a real ARC promoting as the files had too many errors... So I will be promoting as I go. I wasn't sure the files were going to be ready so I have been jumping through hoops all week and was on a beach break with friends at the same time... Ay yi yi
1 like • 13d
@Jeremy Shapiro you better believe it. A big difference!
The power of face to face.
I switched my marketing from posts to people. Game Changer!! Face-to-face conversations filled my pipeline, my calendar, and my soul. Real people. Real problems. Real urgency. That’s how you figure out how to help. Old-school isn’t dead—it’s dominant. Get off your arse, get out there, and be useful. The world needs you.
1 like • 14d
@Tony Jones love hearing this!!
2 likes • 14d
Bravo Jeremy!!!
eCommerce Store
Yeah! Finally got the Big Commerce store built, or mostly I am sure i forgot something that needs to be turned on or filled out. Now to get a bunch of stuff put in there. Now I have to get some prep time for this next level of learning and frustration that comes with that new phase.
1 like • 21d
Yeah!!! This is awesome Gary. Congratulations.
1-10 of 193
Heather Lyn
6
664points to level up
@heather-omtvedt-1089
Author + Speaker with a cause to Reimagine Child Welfare for our most vulnerable kids. Not chasing significance- becoming it. Inside Out Approach

Active 7h ago
Joined Apr 3, 2025
INTJ
Hillsborough NC
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