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Non-Fiction Author Lab

1.1k members • Free

The Launch Lab

9 members • Free

53 contributions to Non-Fiction Author Lab
Influencer Marketing - Is it worth paying for?
There was a great post from an author that spent $44,000 on a book launch and what worked and didn't work, and she shared that influencer marketing was maybe not the best investment. That story combined with an audit of our Amazon Ads performance over the last five years inspired me to share this video. Have you paid an influencer for book promotion? How'd it go?
0 likes • 6h
Mine was a sheer waste of $700. The only good thing was this one graphic that I love and use a lot: I hear it's better for fiction and mine is memoir.
Long tail PR?
Hello everyone! I've been working with a PR company for 3 months and they've helped me transition from book promotion back to my art career, as I am a painter not a writer. However, PR-wise nothing much has happened and I really can't afford to keep paying this exorbitant monthly fee. They've been very diligent about pitching my art and book, but, of course, many opportunities may not gel for several more months. For example, they have me booked for an excellent podcast but in 1 year! As a customer who needs to leave or pause their service, are they obligated to inform me of any successes beyond the 3 months of service for anything already in the pipeline? My agreement with them does not mention this. What would be standard? A fee or no fee? Perhaps @Julie Broad and @Sarah Bean can share their thoughts. Thanks much! And for anyone thinking of hiring PR please start 6 months before publication. I thought I could DIY it but failed and wish I had contracted with a PR firm at the proper time. I don't know whether Book Launchers has this as an a la carte item. Thanks everyone!
1 like • 25d
I've heard that getting a VA who specializes in books is a good way to go. I will look into it. Thank you for your generosity of information!
1 like • 24d
@Hugh Taylor just watched the video. I think everyone should watch it. It's a great reality check. Thank you Hugh!
Check from distributor!
I had to share this with someone. Feeling discouraged, doing "all the things" and not getting results, this morning I found a check in the mail from my distributor for $1352.16 - and that's after all their fees. I have no idea where these sales came from - paperback and hardcover as the distributor does not do my ebook, but something must be working. I have renewed energy. Thanks for your support for my journey with "Art & Love: My Life Illuminated in Egg Tempera."
1 like • Aug 1
Thank you Joe!
0 likes • Aug 3
@Jennifer Henry Thank you Jennifer. Not many sales anymore but more joy.
1 like • Jul 21
@Sage Hobbs Interesting! Thanks for that.
2 likes • Jul 27
Thank you Suzi!
Question about book award
My book was just awarded a IPPY bronze award for cover design. I entered that category because I wanted my fabulous designer Domini Dragoone to get some recognition. But can I claim this as an award for my book as long as I also credit her?
0 likes • Jun 28
Thank you Kevin!
0 likes • Jul 9
Thank you Joe!
1-10 of 53
Lora Arbrador
5
164 points to level up
@lora-arbrador-8243
Artist, writer, nurse just completed manuscript: "Art & Love: My Life Illuminated in Egg Tempera." Manuscript now with designer for formatting.

Active 4h ago
Joined Aug 2, 2025
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