Every day (except for the weekends), I'll post questions to get you started with your content strategy planning. These points will build upon each other from each day to the next, so be sure you're going in order! We're taking an asynchronous approach this round. My goal is to make this feel less like you're drinking from a firehose and more like you're making steady, intentional, thoughtful progress. By the end of our few weeks working through this strategy planning, you'll have a clear idea of what to do daily, weekly, and monthly to grow your list, grow your business, and grow toward your 2025 goals. Pro tip: Grab a notebook or open a Google Doc to jot down your ideas throughout this process. This will be personal, so choose what feels best to you — analog or digital mode. Today's question to ponder: Fill in these blanks — [AUDIENCE] wants to go from [POINT A] to [POINT B] While you might already know this, solidifying and updating the transformation you offer can help reorient your content toward your north star.

We're heading into 2025 with ease, flow, and strategy planning — and I could not be more excited for this asynchronous approach. I've heard from so many of you that you're not quite ready to go back to the grind, so let's stay cozy for a while, shall we? Starting today, I'll post daily (except for the weekends) questions to get you started with your content strategy planning. My goal is to make this feel less like you're drinking from a firehose and more like you're making steady, intentional, thoughtful progress. By the end of our few weeks working through this strategy planning, you'll have a clear idea of what to do daily, weekly, and monthly to grow your list, grow your business, and grow toward your 2025 goals. Pro tip: Grab a notebook or open a Google Doc to jot down your ideas throughout this process. This will be personal, so choose what feels best to you — analog or digital mode. Today's question to ponder: Fill in these blanks — My ultimate goal is to get [AUDIENCE] to [OUTCOME]. If you haven't yet, think through who you're serving with some depth (you can check the classroom section for more guidance). Then, think through the outcome you want to help them achieve. Get specific. Get clear. When you're done, drop your filled-in sentence below so we can check it out and get to know you better (which is important if we're going to refer others your way)!

This week, I’m reflecting on the power of intentional planning—especially when it comes to content creation. Staying clear and focused on my goals has not only helped me move my business forward but has also made a huge difference in how I connect with my audience. Here are a few wins worth celebrating: 1️⃣ Signed a Client! By focusing on my January goals and aligning them with my planning process, I welcomed a new client this week! Intentional planning keeps me grounded and moving in the right direction. 2️⃣ Podcast Guesting Timeline Ready. I’ve officially set up my timeline for podcast guesting! 🎙️ Having this plan in place means I can strategically share my message with amazing audiences and continue spreading the word about building sustainable businesses. 3️⃣ Newsletter Wins on LinkedIn. Since I updated the format of my newsletter to be more intentional and aligned with what my audience needs, I’ve seen a big jump in open rates! 🎉 Knowing my content is resonating and reaching more people feels so rewarding. 4️⃣ G.A.P. Sheet Driving Content Clarity Updating my Goal Action Pathway sheet has not only given me clarity on my goals but also helped me map out my content strategy. By breaking down my goals into actionable steps, I’ve been able to plan content that’s purposeful, impactful, and aligned with my vision for 2025. Intentional planning is such a game-changer for staying consistent and delivering value to your audience. 👇I’d love to hear how planning has helped you with your content creation or other areas of your business—share your wins in the comments! 💬

Thanks so much for sharing the 12 days of Christmas tips!!! I am just getting into those and loving them!

I finally did it! I kicked off my newsletter. I am so excited. I've been wanting to do something like this for a long time. I released it in Substack with @Kimberly Crossland's help. The first edition releases tomorrow at 6am Arizona time. I learned a lot about substack - from categorizing my newsletter, to even just identifying/creating the various images. https://nextchapterstrategies.substack.com/ What am I writing about? I wanted to highlight small grassroots nonprofits and the good they are doing in their community. With all the clickbait out there, and drama taking the large percentage of internet bandwidth, I wanted to really bring these amazing organizations (and positivity) out into the light. I'm adding a twist of providing takeaways for other nonprofits/entrepreneurs to learn from. I know I may be WAY behind compared to the rest of you... I just wanted to celebrate getting this first newsletter out! If you have any tips that you have found you either enjoy about a new letter or find work best on your newsletter - I would love to hear them!