Hey Growers! (we really need a good nickname). Can you join us at 10 a.m. Wed. Oct. 8? On the 4th Friday focus call we decided to have a midmonth call to touch base. Grab your favorite beverage and dial in to get acquainted with your new marketing support team. Zoom call link https://us02web.zoom.us/j/85026516363?pwd=IynLSz1wTa2xnVOtxTQUGQsb4gMQUr.1#success Passcode 2025 (unless Laleigh says otherwise) Try to log into Skool before then. In the latest poll, Dog people are leading Cat lovers. Someone had better ask a marketing question before I start adding icebreaker games to the polls. Hope to see you Wednesday.

The content for Finding the Path to Profit, the first unit in the Skool Plan as You Grow classroom is now complete. We need a couple of experienced communicators to read through the unit as an editor, not just a participant. Let Carolyn know if you are interested. [email protected].

Nelson Mandela has been quoted as saying, we do no one a favor by “hiding our light” or “pretending to be smaller than we are.” Yet when it comes time to let people know what we can do to help them, it can be very uncomfortable to share our strengths. Service businesses offer a solution to someone’s problem. Their lives will be better if they can take care of it and move on. People who need your service will be glad you shared. Solving this problem or taking a step in the right direction will make them feel like a hero, if only to themselves, their family, or their coworkers. If only for just a moment. Don’t think about yourself or allow it to be awkward. People who don’t need your service won’t notice or remember your words. If you showcase your strengths you will find someone who doesn’t know what you know. You will get an opportunity to help someone win the day and be a hero in their own life.

There are still so many “rules” floating around that just do not hold up anymore. Post at a certain time, use a specific number of hashtags, the algorithm is out to get you… the list goes on. What is one marketing myth you think we should stop believing? I know our community will have some fun answers.

This is a group of business owners and marketing professionals, learning together and supporting each other. Would you share one of your objectives? Feel free to add ways we can help.