Impromptu Live - Ads Challenge Launch
On the call... 1. Don't Overcomplicate Delivery Before You Have Clients - Stop rebuilding your program before you have people to deliver to - Get clear on an overarching outline, then stay just a couple steps ahead of your clients - Delivery problems only matter when you have lots of people to deliver to 2. One Offer Until $1M - Multiple offers create exponential complexity that kills businesses - Every additional offer doubles your complexity and divides your focus - Simplicity is the north star—if it's not simple, don't do it 3. Create Entry Points, Not New Offers - Don't recreate your offer—create different ways to enter it - Example: 30-day "love it or leave it" trial for $1,000 reduced risk without creating a new program - Different pricing options, time lengths, and tiers of service—not different offers 4. Generosity as Growth Strategy: The Giving Games - When sales stall, shift from "getting" to "giving" mindset—money flows when you're generous - $20 donation per application (no strings attached) - 10% of MRR donated monthly + 20% affiliate commissions given back - Vision: Enroll 100,000 entrepreneurs to give $1 billion collectively 5. The Lifestyle Founder Model: 5 Core Values - Freedom: Location independence, do what you want with who you want - Flow: Presence and being in flow state - Fun: Don't take business or life too seriously - Fulfillment: Cause real transformation - Money: Plus financial abundance = winning 6. Four Gaps That Block Growth - No Leads: Can't grow without traffic - No Systems: Can't nurture or scale without automation - No Skills: Can't convert or coach effectively - No Leverage: Will burn out without delegation and brand authority 7. The Four-Pillar Business Framework - Attract (Skool Ads + Conversion Content) → Nurture (Skool Engine + Application Machine) → Convert (Close by Chat + Sales Skills) → Deliver (2-Tier Offers + Coaching Leverage) - Rate yourself 1-10 in each area to identify where to focus - Most people work on the wrong thing for their business stage