Day 3 was about ideas + packaging.
Main point: videos fail before recording—top creators spend 3–10x more time planning than filming. Use data (shorts that performed, VidIQ outliers) to find ideas that already work, then remix the premise with your own take (don’t chase “original”). Keep each video to one core idea/belief shift (no long backstory/oversharing). Title + thumbnail matter most because if nobody clicks, nothing else matters—use a simple repeatable “face + bold text” Canva template. Script it so you hit the promise in the first 30 seconds. Assignment: pick a winning video, outline/transcribe it, and draft your title + thumbnail.