I think you’ve already landed on the two that actually matter. 9 and 11 are the whole thing dressed up in different ways. I struggled with #9 for years. Start something → see it get traction → get bored → move on to the next thing. At the time it felt like I was being “creative” or “entrepreneurial”… But looking back it was just a lack of focus. The shift for me came when I realised: If something makes money… your job is to keep doing it until it stops. Not until you get bored or if you feel like you’ve “figured it out.” Until it actually stops working. Most people walk away from things at 20–30% of their potential… Then go hunting for a new lever instead of just pulling the one that’s already there. And then #11… follow-up. This one’s almost painful because it’s so simple. People say they want more sales… But they won’t send a second message. Or a third. Or a fifth. I’ve joked before I could write a book just on follow-up But it’s true… once you build a system and a habit around it, it compounds like crazy. Most sales don’t come from the first touch. And most people just don’t stay in the game long enough to collect. If I’m honest… Those two alone are probably the 80/20 of why most people aren’t making the money they should. And I’d add one thing that sits underneath both of them… I read a quote years ago — might’ve been Jay Abraham — something along the lines of: “Business is a numbers game, played by a team.” Most people miss both parts of that. They don’t treat it like a numbers game… Because they’re not tracking anything. So they don’t actually know: - what’s working - where money comes from - how many touches it takes to close - which lever to even focus on Which is why they have so many emotional responses to results. And then the “played by a team” part… They try to do everything themselves. Because again no numbers, no clarity, no confidence to hand anything off. So they end up: - chasing new ideas - dropping things early - not following up - and staying stuck in the weeds

@Britt Malka if they’re not active I run em through an inactive sequence But also remind people every few weeks that they can hit unsubscribe at any time

@Tom Render that’s why I ask em to reply to me & then tag em as active I don’t remove em

I have a lot of thoughts on this… It’s a common mistake I see with positioning offers. What type of person do you want to move over to your list?

If I had to put it down to ONE thing… Everyone here is dancing around it. All true. All a bit… safe. It’s self-trust. By the time someone gets on a call: They already trust you.They already think it might work. Otherwise they wouldn’t show up. So why don’t sales pages convert the same? Because a sales page can’t sit there and quietly force you to answer one uncomfortable question: “Do I trust myself to actually do this?” My outlook on life is there is no fear. There’s only: - Danger - Discomfort Danger = stepping into traffic blindfolded. Discomfort = investing, committing, risking your ego. Buying your offer? Not dangerous. Just uncomfortable. And here’s the problem… Most people don’t trust themselves with discomfort. They’ve quit before. Doubted before. Proved to themselves they don’t follow through. So when it’s time to buy… They don’t hesitate on you. They hesitate on themselves. A sales call exposes that. A good one pins it to the wall. Just them… staring at their own pattern. A sales page? Too easy to escape. Calls don’t convert better because they’re more persuasive but because they remove the hiding place. If you want your sales page to convert more… Don’t just build belief in the offer. Build belief in the buyer. Or at least… Take away their ability to lie to themselves.

BTW struggle is my least favourite pain word hahaha

@John Bejakovic In this context I’d have avoided emotional words. Keep it neutral and observational But frustrated, disappointed, worried, concerned all are less “sales bro” than struggle.