I have influence on my mind today. I recently had a business owner say a couple of nice things about me... they didn't write a long email or anything... simply a tiny endorsement inside a community, a repost of one of my posts, a comment on my LinkedIn post... And in each of those scenarios, I got people... strangers... pay me a couple of hundred bucks each right away. Now that's some leverage! Most of us have some level of leverage over our own audience. John's recommendation is HUGE, for example (evidence: $31,000 auction win for John's endorsement) Daniel Throssell famously never lost an affiliate contest (aside from that one time he lost to Ian Stanley, but never since) So, I'm wondering... what are your thoughts on building up such huge influence over an audience? Yes, daily emails help. Your personality is a factor. But what else? As is usually the case, I'm collecting ideas. So if you have any, share with us and maybe we can all build up our influence a bit more.

Someone mentioned this in here the other day, and weirdly enough, it came up as an objection on a sales call I had last week. (Which actually led to a pretty big upsell.) See, this is a common problem for anyone selling INFO, coaching, courses or consulting. I call it the 3 levels of trust. 1. They trust YOU. 2. They trust your PROCESS. 3. They trust THEMSELVES to actually do the work and get the result. And here's the problem... Most experts have levels 1 and 2 in spades. You've got testimonials, case studies up the wazoo and a well documented process. But level 3? That's where a lot of sales fall apart. People don't trust themselves to implement what you're selling. And they're probably right to be concerned. Maybe they're already running a busy business, looking after the kids, and finding even 30 minutes a day is a PITA. Maybe there's one part of your process that creates a load of friction. Maybe they've bought 6 courses before and never finished any of them. Or maybe they're scared. Let's be honest, doing something new is uncomfortable. You have to go through that awkward stage where you're rubbish at something before you get any good at it (thanks dunning Kruger) And if your process involves putting yourself out there, talking to strangers or risking rejection? Good luck 😂 So what's a lowly INFO seller to do? Well, instead of trying to convince people they'll be able to implement... Why not make it ridiculously easy for them to actually do it? Here's a real example from one of my offers. I help people sell more stuff through conversations. Now, you'd think the hardest part would be knowing what to say to close a sale. Nope. For most people, it's sending that FIRST message. They're terrified of what people might say back and whether they'll know how to respond. I could give them a script, a few templates and tell them to get cracking. But I know what would happen. Some would do it. Most would procrastinate, overthink every word and eventually do nothing.

Yesterday I sent an email with a subject line that said, "The smartest offer?" The body of the email just read: "What would you definitely buy from me if I were smart enough to offer it?" I promised yesterday to share what the results of this email were. And I will. But first... I am curious what you think, now that you know what my email was. (More info about my soul searching about sending this email). Do you think:

I have... dozens (hundreds) of hours of coaching call recordings. I've recently started finally doing something with some of these recordings. I have ideas for you too. But first I'm curious, what's your current situation?

I'm curious about how you guys set subscription terms and what your considerations are. I know most people offer monthly and yearly, and some people even offer a lifetime. But then folks like Ben Settle and Daniel Throssell only offer monthly. The idea of upselling folks to a yearly or lifetime is appealing to me (for cash reasons), but also... what if I regret having certain people and want to remove them for... misbehaving? Much simpler to cancel and refund monthly subscribers than longer-term subscribers. I even read two emails recently, one from Daniel Throssell and another from Alin Dragu, where they talked about misbehaving subscribers... So... anyway... what are your thoughts? How do you decide on subscription terms? If you offer a yearly or lifetime subscription, have you ever regretted letting some people in?