Howdy! Heads up, I am taking this week off to hang out with Jeannie and Eric. (I am taking a lot of time off this holiday season.) I won't be super quick to respond. While I'm chilling... Please collab and help each other. I see more collaborations happening than ever. I am pleased as punch about that. If you are having trouble getting collabs, co-ops, partners... Here are the BIGGEST MISTAKES I see regularly: šRequests for collab are too GENERAL and all about PRAHDUKT. This is even more true if you request a collab from an audience owner. An IDEA is NOT a specific plan to take something off the influencer's plate, help their people relieve pain and make them look like a hero. There are 4 things an audience owner wants. If you commit these to memory and APPLY them, you're deal-making mojo will line up so many deals you won't be able to handle them all. 1. They want to look like a hero. (Not a salesperson or someone who is money grabbing.) 2. They want to SOLVE a problem or relieve pain for their audience. 3. They want to save or make money. (Least important.) 4. They want someone else to do all the work and thinking! (š) šNot thinking out and/or writing out your plan clearly. "I'm going to get you more buyers/traffic." lacks specifics. That is an IDEA, not a PLAN! A plan sounds more like this: (I'm not saying this would all be in an email/dm.) "You help parents get their newborns to sleep through the night. I've identified 35 new mom and parent newsletters with a combined circulation of over 1,500,000. I've already contacted five who are very open to putting your content inside their member's area as a bonus for their paid subscribers. I believe I can set up dozens of these buyer streams for you. I will handle all the reach out, negotiations and the tech side of getting your content in front of their buyers. This is a win for them because they get to help solve a problem for their audience. It's a win for their subscribers so they can get some sleep. I think it would be a big win for you to reach new parents who will become loyal, long-term customers for you. I don't want any money upfront. I want this to be an absolute no-brainer for you. We can discuss an amount per buyer lead that would be a steal for you! It would likely be a FRACTION of what you're paying now. I saw your ads on Facebook and figure you're paying at least $5 to $10 per lead and they are NOT buyers. I don't want anything close to that.