Hey all, something I'm curious about is ad performance. In my current ad set, I have a good conversion from LP view to add-to-cart (24%) and good conversion to initiate checkout (13%), but 0% purchase conversion. Curious if anyone has thoughts about that.

Hey all, just looking for some feedback on this LP. https://www.baxbyposture.com/pages/the-truth-about-back-pain

Just joined! I'm excited to fine tune our messaging and creative. I'm a strategic marketer with 24 years of experience. I even consulted for 10 years in strategy. But, e-commerce and creative are new to me and I've struggled to scale with my own limited knowledge.