Feb '25 • Open Chat
Good conversion at top and mid funnel, bad conversion at bottom
Hey all, something I'm curious about is ad performance. In my current ad set, I have a good conversion from LP view to add-to-cart (24%) and good conversion to initiate checkout (13%), but 0% purchase conversion. Curious if anyone has thoughts about that.
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Good conversion at top and mid funnel, bad conversion at bottom
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