one of the mistakes I see B2C coaches and infopreneurs make is not leveraging "Content Expansion" they only create content about their "thing" look at this screenshot from 5 years ago of our dear friend Iman Gadzhi even successful creators started somewhere - but the game changer? Content Expansion. instead of just talking about your service/product, understand where your ICP actually hangs out mentally meet them there with broader, relatable content → then guide them toward your solution your audience doesn't wake up thinking about your coaching program/solution they wake up thinking about their problems, their desires, their daily challenges create content around THOSE topics first then bridge it back to how you can help & your "thing" Iman Gadzhi was known by "The SMMA Guy" because this was the ONLY thing he was talking about, literally 5 years ago, if you check his content, you will find that it's ALL about SMMA targeting people who ALREADY know what "SMMA" is But he was missing out on a bigger portion of his potential clients because many people still don't know what SMMA is He targets mainly teens who want to start making money online and achieve the same lifestyle he achieved So, he met this persona halfway, held their hand, and opened their eyes to "SMMA", and because he is the first and only one to teach them about it, they will buy his course for $$$$ obviously, don't create all of your content using content expansion you also need to create ICP-related content that ONLY talks about your "thing" to nurture those new commers This all comes from understanding the marketing awareness stages: 👉 Unaware 👉 Problem Aware 👉 Solution Aware 👉 Product Aware 👉 Fully Aware recently, when he started doing content expansion not too long ago, he shifted his focus to targeting people who are "problem aware" then he made them "solution aware" >>> I will make money from SMMA after that, he made them "product aware" >>> I will buy Iman's course to learn

Most coaches think YouTube organic targeting works like Facebook ads. It doesn't. You can't just "click a few buttons" to change your audience. And that's exactly why 99% of coaches fail on YouTube. Here's the system that's generated millions in revenue for all the guru coaches & infopreneurs you know on YouTube: The 3-Layer YouTube Targeting Framework 👀 👉 Layer 1: Content Psychology Before you even think about titles or thumbnails, ask yourself: "What is my ideal client searching for at 2 AM when they can't sleep?" This isn't about what YOU want to talk about. It's about what THEY desperately need answers to. Example: ❌ "My coaching methodology explained" ✅ "How I sign $10K clients without cold outreach" The second one? That's what keeps your ICP awake at night. 👉 Layer 2: Surgical Specificity Here's where most coaches f*ck up royally: They create titles like "How to get clients" Congrats. Now every desperate freelancer, failed MLM rep, and wannabe influencer is watching your content. Instead: "How to Sign Your First $25K Coaching Client in 90 Days (Even if You Have Zero Followers)" Now you're speaking DIRECTLY to your ideal client's situation. 👉 Layer 3: Thumbnail Transformation Your thumbnail isn't decoration. It's a targeting weapon. Most coaches use generic "professional headshot" thumbnails. Smart coaches use thumbnails that show the EXACT transformation their ICP craves: "$47K in 30 days" for business coaches "Lost 35lbs at age 42" for fitness coaches "From burnout to 6-figures" for career coaches When your ICP sees that thumbnail, they should think: "Holy sh*t, that's exactly what I want" 🚀 The Advanced Play: Problem → Solution Bridge Once you master direct targeting, here's the next level: Don't always target your ICP directly (if you're B2C). Target the people who COULD become your ICP. Example: My client targets "struggling entrepreneurs" (problem aware) → then shows them high-ticket coaching is the solution (solution aware).

I Broke Down Daniel Fazio's $1,000,000 YouTube Funnel I'll show you exactly how he's: 👉 getting traffic on his YouTube content 👉 attracting & nurturing his ideal clients 👉 converting those warmed up & hot leads into cash So you can start applying those genius strategies to your organic YouTube content as well & scale your coaching business I put all of that in a full detailed video Follow & Comment "Fazio" and I'll send it over

What's The Difference Between Long-Form YouTube Content & Short-Form Content? 🤔 The main difference between LF & SF is the lifecycle of each type. YouTube content is evergreen, so it could last for years and still get you traffic and eventually leads on autopilot. but on the other hand... Short-Form content has a very short lifecycle and it's not ideal for the long-term game. I don't say that Short-Form content is bad and YouTube content is king. They all work but for different goals and purposes. If you want attention and views, then go with the Short Form side. If you want nurturing and conversion, then go with YT Long Form side. Actually, the top industry leaders are doing BOTH. Create Short Form to attract as much traffic as possible (top of funnel) And also create YT Long Form to nurture, educate, build trust, and convert their dream clients into $$$ (middle & bottom of funnel) Follow me for more YouTube marketing sauce 🤝

Relying entirely on paid ads to grow your coaching/consulting business? That strategy is becoming less sustainable by the day. Ad costs are rising. Attention spans are shrinking. And your competitors... They're already building trust and authority through organic content. If you're not leveraging content to build your brand, generate inbound leads, and create long-term growth — you're leaving a massive opportunity on the table. It's time to diversify your strategy. Organic isn't optional anymore. It's essential. Pro tip: "Go all in on YouTube long-form" 😉 Follow for more valuable YouTube marketing posts