What's The Difference Between Long-Form YouTube Content & Short-Form Content? π€
The main difference between LF & SF is the lifecycle of each type.
YouTube content is evergreen, so it could last for years and still get you traffic and eventually leads on autopilot.
but on the other hand...
Short-Form content has a very short lifecycle and it's not ideal for the long-term game.
I don't say that Short-Form content is bad and YouTube content is king.
They all work but for different goals and purposes.
If you want attention and views, then go with the Short Form side.
If you want nurturing and conversion, then go with YT Long Form side.
Actually, the top industry leaders are doing BOTH.
Create Short Form to attract as much traffic as possible (top of funnel)
And also create YT Long Form to nurture, educate, build trust, and convert their dream clients into $$$ (middle & bottom of funnel)
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