Aug 3 • 🎥 Content
Content Expansion is The Key For Infopreneurs 🗝️
one of the mistakes I see B2C coaches and infopreneurs make is not leveraging "Content Expansion"
they only create content about their "thing"
look at this screenshot from 5 years ago of our dear friend Iman Gadzhi
even successful creators started somewhere - but the game changer?
Content Expansion.
instead of just talking about your service/product, understand where your ICP actually hangs out mentally
meet them there with broader, relatable content → then guide them toward your solution
your audience doesn't wake up thinking about your coaching program/solution
they wake up thinking about their problems, their desires, their daily challenges
create content around THOSE topics first
then bridge it back to how you can help & your "thing"
Iman Gadzhi was known by "The SMMA Guy" because this was the ONLY thing he was talking about, literally
5 years ago, if you check his content, you will find that it's ALL about SMMA targeting people who ALREADY know what "SMMA" is
But he was missing out on a bigger portion of his potential clients because many people still don't know what SMMA is
He targets mainly teens who want to start making money online and achieve the same lifestyle he achieved
So, he met this persona halfway, held their hand, and opened their eyes to "SMMA", and because he is the first and only one to teach them about it, they will buy his course for $$$$
obviously, don't create all of your content using content expansion
you also need to create ICP-related content that ONLY talks about your "thing" to nurture those new commers
This all comes from understanding the marketing awareness stages:
👉 Unaware
👉 Problem Aware
👉 Solution Aware
👉 Product Aware
👉 Fully Aware
recently, when he started doing content expansion not too long ago, he shifted his focus to targeting people who are "problem aware"
then he made them "solution aware" >>> I will make money from SMMA
after that, he made them "product aware" >>> I will buy Iman's course to learn
Let me know down, what do you think about content expansion?
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Content Expansion is The Key For Infopreneurs 🗝️
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