Aug 2 • 🎥 Content
The $20M YouTube Targeting Secret Every Coach Gets Wrong 👇
Most coaches think YouTube organic targeting works like Facebook ads.
It doesn't.
You can't just "click a few buttons" to change your audience.
And that's exactly why 99% of coaches fail on YouTube.
Here's the system that's generated millions in revenue for all the guru coaches & infopreneurs you know on YouTube:
The 3-Layer YouTube Targeting Framework 👀
👉 Layer 1: Content Psychology
Before you even think about titles or thumbnails, ask yourself:
"What is my ideal client searching for at 2 AM when they can't sleep?"
This isn't about what YOU want to talk about. It's about what THEY desperately need answers to.
Example:
❌ "My coaching methodology explained"
✅ "How I sign $10K clients without cold outreach"
The second one? That's what keeps your ICP awake at night.
👉 Layer 2: Surgical Specificity
Here's where most coaches f*ck up royally:
They create titles like "How to get clients"
Congrats. Now every desperate freelancer, failed MLM rep, and wannabe influencer is watching your content.
Instead:
"How to Sign Your First $25K Coaching Client in 90 Days (Even if You Have Zero Followers)"
Now you're speaking DIRECTLY to your ideal client's situation.
👉 Layer 3: Thumbnail Transformation
Your thumbnail isn't decoration. It's a targeting weapon.
Most coaches use generic "professional headshot" thumbnails.
Smart coaches use thumbnails that show the EXACT transformation their ICP craves:
"$47K in 30 days" for business coaches
"Lost 35lbs at age 42" for fitness coaches
"From burnout to 6-figures" for career coaches
When your ICP sees that thumbnail, they should think: "Holy sh*t, that's exactly what I want"
🚀 The Advanced Play: Problem → Solution Bridge
Once you master direct targeting, here's the next level:
Don't always target your ICP directly (if you're B2C).
Target the people who COULD become your ICP.
Example:
My client targets "struggling entrepreneurs" (problem aware) → then shows them high-ticket coaching is the solution (solution aware).
It's like fishing with a wider net, then guiding the right fish into your boat.
Here's the truth nobody tells you:
Master the targeting, and the content becomes easy. Mess up the targeting, and even the best content falls flat.
What's the biggest YouTube mistake you see coaches making? Drop it below as well 👇
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The $20M YouTube Targeting Secret Every Coach Gets Wrong 👇
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