I want to share a win today. I started this group on November 25, 2025. In less than 2 months we've reach 200 members. This is the fastest I've ever grown a community. And it was 100% organic traffic. I did not run a single paid ad. The traffic strategy is going to be part of what I'm building. If you want to be included click here and vote "YES" to join the waitlist. Thank you for helping hit this milestone! P.S. What is everyone up to this weekend? We are inside all weekend in Chicago as the temps are -20 with the wind chill 🥶

Once you've picked your online business we want to make sure it’s actually worth building. Most people skip this step. That’s why they end up wasting months creating something nobody asked for. Not happening here. Here’s the simple validation process I teach all my clients. No funnels. No landing pages. No tech and absolutely NO overthinking. We get real data from real people. STEP 1 - Get your idea into one simple sentence If you can’t say your idea clearly, nobody else can either. Use this: “I help [specific person] fix [specific problem].” Example: “I help tired moms simplify dinner with 10-minute meal systems.” Keep it boringly clear. STEP 2 - Talk to real humans (yes… actual conversations) You’re not pitching. You're not selling. You're checking for demand. Send this message to 10–20 people who either ARE your niche or know someone who is: “Hey! I’m working on something to help people who struggle with ____. Is that something you deal with? Or know someone who does?” That’s it. Light. Easy. Human. STEP 3 - Ask these 4 questions Let them talk. Let them use their own words. This is where you discover everything. Here are the only questions you need: 1. Do you struggle with this? 2. How big of a problem is this for you? 3. What have you already tried that didn’t work? 4. If someone gave you a simple step-by-step to fix it, would you want it? If they say yes, and they clearly feel the pain…that’s validation. STEP 4 - Look for 3-5 “YES” responses That’s all you need. If 3–5 people: - confirm the problem - talk about it in detail - want a solution The idea is valid and you can move forward. You don’t need 100 calls. You don’t need surveys. You don’t need a website. You don’t need perfection. You just need signal. STEP 5 - Move to the outline stage Once your idea is validated, you’re ready for two things: - Creating a simple outline - Building your first version (PDF, guide, mini-training, whatever fits your skills)

@Becca Schultz asked a question that was so good, I had to record a video and make a separate post. Thanks Becca! Here is the comment she made. Watch the video to learn how I would structure a challenge for my Skool community. Is anyone thinking about doing a challenge?

One of the biggest reasons people stay stuck is simple. They don’t know which type of online business actually fits them. So they spend months bouncing between ideas…trying a little coaching, watching a few course videos, testing a digital product…and never getting traction with any of them. Here’s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU: 1️⃣ Coaching (1:1 or group) Best for you if you: - Like talking to people - Enjoy teaching or guiding step-by-step - Want the fastest path to your first customer - Don’t mind being on Zoom Avoid this if you hate being “on stage.” 2️⃣ Online Courses Best for you if you: - Prefer to teach once and let people learn on their own - Have a process you can break into steps - Want something scalable without adding more hours - Like creating videos or structured lessons Avoid this if you struggle to organize your thoughts. 3️⃣ Digital Products (PDFs, templates, guides) Best for you if you: - Want something simple and fast to launch - Prefer writing over talking - Have repeatable knowledge you can package - Don’t want to be on camera Avoid this if you want deep 1:1 interaction. 👇 POLL: Which one feels like the best fit for YOUR skills and personality? (Coaching / Courses / Digital Products) After you vote, drop a comment: What made you choose that option? I’ll reply and help you narrow it down.

If you saw my Skoolers this week, then you already know how this happened. (Here’s that post → link) Short version: this podcast didn’t come from pitching, planning, or some outreach strategy. It came from being visible. Commenting. Posting. Participating.Public conversation first… then a DM… then a calendar invite… then we’re recording. The podcast with Adnan is live now. Watch it here. Here’s what you’ll hear us talk about: - Why most people don’t fail because they picked the wrong idea - Why distraction and comparison kill more momentum than bad strategy - Why consistent reps matter more than confidence - Why you don’t need to see the whole road, just what’s directly in front of you - And why looking left, right, or in the rearview mirror slows everything down Go watch the episode and would love to hear your feedback.