Check out this video I made for you. I have a quick win to celebrate with you all: We just crossed 300 members in this community 🥳 It hasn't even been three months yet, making this the fastest I’ve ever built a community... and I’ve built four. Most of you found me through YouTube, and I’m incredibly grateful you’re here. But while the community is growing, I know many of you are still stuck in a cycle I know all too well. 𝐈’𝐯𝐞 𝐋𝐢𝐯𝐞𝐝 𝐘𝐨𝐮𝐫 "𝐒𝐭𝐚𝐫𝐭-𝐎𝐯𝐞𝐫" 𝐒𝐭𝐨𝐫𝐲 I’ve been completely transparent about my past: 26 different side-hustle attempts in 14 years. I remember the gut-wrenching feeling of my wife looking at me - not with malice, but with genuine exhaustion - and asking, “Is this just the next ‘Brian thing’?”. I never stuck with anything because, honestly, I didn't know what to do. You might feel the same way right now: - Too many ideas blocking you from pulling the trigger. - Fear of wasting more time and energy on something that won't work. - Quietly fading away because you lack the support of a group. 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐈𝐬 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 "𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐨𝐮𝐫𝐬𝐞" I could just sell you a course and say, “Good luck,” but I know the likelihood of you actually finishing it is very low. I’m not playing that game anymore. It doesn't help you and it's not who I want to be. 𝐈 𝐚𝐦 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝟗𝟎-𝐃𝐚𝐲 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐒𝐩𝐫𝐢𝐧𝐭 𝐭𝐡𝐚𝐭 𝐬𝐭𝐚𝐫𝐭𝐬 𝐌𝐚𝐫𝐜𝐡 𝟏𝐬𝐭. This is a separate, private community where I will personally lead you through five clear steps. It is designed for people with 9-5 jobs and/or busy lives who need to end the overthinking and analysis paralysis. By the end of the 90 days, you will have a validated paid offer. By "validated," I mean real human beings (not AI) have raised their hands and said your idea is something they are willing to pay for. This will be a paid offer, and it will not be made available to the public. I’m not running ads or building a public funnel for this. The only way to get the details is to join the waitlist. Joining the waitlist is not a commitment to buy; it’s just you saying, "I want to learn more about this".

If you’ve been sitting on this longer than you expected to… this will probably feel uncomfortably accurate. At some point, the problem stopped being ideas. You have plenty of those. The problem became deciding which one is worth committing to without the fear that you’re about to waste another chunk of your life chasing the wrong thing. That fear is real. It usually comes from experience. If you’ve tried something before that didn’t work, your brain learns the wrong lesson. Instead of “I need better execution,” it decides, “I need more certainty next time.” So you research more. You watch more videos. You refine the idea before you ever test it. You wait for clarity to show up before you move. Here’s the part most people don’t want to hear, but eventually have to accept: Clarity does not come before commitment. It shows up because of it. Every meaningful shift I’ve made — and every real win I’ve watched other people make — started the same way. Not with confidence. Not with a perfect plan. It started with a time-boxed decision. A defined window where the goal wasn’t to be right forever, but to get real feedback. The mistake is treating a business decision like a permanent identity change. It’s not. It’s an experiment. One that only works if you actually run it. What keeps people stuck isn’t lack of intelligence or effort. It’s trying to avoid regret by never fully choosing. The irony is that this creates the exact outcome you’re trying to prevent: more time lost, more frustration, and more self-doubt. If you’re reading this and thinking, “Yeah… this is me,” then here’s a better question to sit with today: What is one direction you could commit to for the next 90 days, not because you’re certain it will work, but because you’re willing to let reality answer the question? That’s the shift. From “I need to be sure” to “I’m willing to test.” I’ve been talking for a bit about something I’ve been building that’s designed specifically around this problem — not motivation, not ideas, but structured commitment with a clear start and finish.

If you’re wondering what kind of lead magnet actually converts, this is a real-world breakdown from a creator who built a 10,000+ email list, launched a $24K course, and used that momentum to grow a top-ranking Skool community. One of the biggest questions I see inside my communities is: “What kind of lead magnet actually works?” Not hypothetically. Not “best practices.” But what’s converting right now. So this week, I’m bringing in someone who has real answers. Live Community Training — Wednesday, Feb 11 @ 11:30am CT Sookie O’Very will be headlining our monthly community call inside Mindset Skool. If you’ve seen the interview I did with her, you already know the headline: - She launched a course and made $24,000 - She built an email list of 10,000+ - She did it using YouTube + lead magnets - And then built her Skool community around that momentum (now ranking on page two of discovery) On this call, she’s breaking down: - What she used early on (and why it sucked 😅) - What she uses now - What’s actually converting - Screen-share, real examples - Open Q&A How to attend 👇 This call is happening inside Mindset Skool. If you join using the 7-day free trial, you can attend live. 👉 Important timing note: If you join by Monday, you also get access to my brand-new 5-Day “E-Word” Challenge. What’s the E-Word Challenge? It’s a 5-day posting challenge designed to help you: - Show up consistently - Increase engagement - Improve Skool discovery positioning Everyone who completes it will see: Before + after discovery ranking metrics Real data + tips to customize for your own groups And during your free trial, you’ll also get: - A 1:1 call with me That alone usually ends up being the most valuable part for people. Want the full backstory? Watch the full YouTube interview where Sookie walks through her $24K launch and how the email list made it possible:

@Scott Gray asked a really good question inside the community: When you’re promoting a lead magnet do you promote the lead magnet on its own or ask people to join the community and give them the lead magnet inside? Short answer: I’ve done both. There’s no right or wrong. I recorded a short video to illustrate this. When you’re starting from zero... no audience/funnel... the community itself is the lead magnet. Not the PDF. Not the checklist. Not the Google Doc. The space is the value. Later, when you actually understand what people are struggling with, that’s when it makes sense to put a lead magnet inside the community. That’s exactly how I’m running this group now: - The community is the front door - The lead magnet lives in the classroom - Everyone still gives an email (this part matters) If building funnels and pages feels overwhelming right now…don’t overcomplicate it. Open a free Skool community. Promote it. Collect emails. Learn what people actually want. Then build from there. I break this down in the short video below and explain why this is the simplest way to get unstuck. Huge thanks to Scott for asking the question, this is exactly how this group is meant to work. If you’ve got follow-ups on lead magnets, funnels, or communities… drop them below.

I just added a Level 3 unlock inside the classroom. When you hit 𝐋𝐞𝐯𝐞𝐥 𝟑, you’ll unlock: ✅ About Page templates ✅ Classroom templates ✅ A Loom tutorial showing exactly how to use them These are designed to help you build faster and avoid staring at a blank Skool page. 𝐇𝐨𝐰 𝐋𝐞𝐯𝐞𝐥𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐬 (𝐪𝐮𝐢𝐜𝐤 𝐫𝐞𝐦𝐢𝐧𝐝𝐞𝐫): • 1 like = 1 point • Comments and posts earn points • Level 3 = 20 points You could literally get there today. 𝐖𝐡𝐲 𝐈’𝐦 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐢𝐬: In Skool, most people stay at Level 1 forever. But once someone participates even a little… their behavior changes. And if you plan to run your own community, this is exactly the game you’ll be playing too. Fastest way to Level 3: Drop a comment below or make a post to introduce yourself. People will like it. You’ll level up. Templates unlock. Simple as that.