Hey all! I know some of you are silently killing it, using this group to make the most out of your work: exactly what I'd hope for! Things have been a little quiet lately so I just wanted to pop-in and update you. I'm currently doing a deep dive into short form content (see current progress here: Summary of Findings - NeuroViral Content Studies · The Direct Response Library) I'm looking for ways I can help anyone/everyone produce high-value, high-return content from the ground-up. Being able to produce high-quality content has so much potential: Creating a monetized YouTube channel, creating cold-traffic/top-of-funnel marketing campaigns, writing advertorials/articles that get people interested in a product, or just spreading the word about something important to you. It might seem like I'm veering away from actual Direct Response copywriting... And maybe that's true... but then again, what is Direct Response without the potential to rapturously grab attention? I think the two go hand in hand (no attention = no high-converting VSL). I'm currently doing a new study: 100 of the most viral Shorts videos of the last year. Beat-by-beat breakdowns, direct identification of viral elements, and categorizing science and patterns found within all of these. I think the benefit of this is going to be "learning the language" of viral videos. Being able to CREATE virality from this knowledge, will of course, be the next step. I hope you guys will ride that out with me. Comment below to let me know if this is something you think you'd benefit from or if you're interested in the current state of this research! Anyway, just checking in. Hope you guys are still getting value out of the group, however silent you may be ;) Let me know if I can do anything else for ya'll. Keep it up! :)

If you're posting in the group for a critique on your copy, please watch this video first! Key Points - ADD THIS PHRASE "[For Critique]" At the beginning - Select the "Help, Feedback, and Critiques" category - Do not post as a link, post as full text! Thank you all, watch here

I prepared 2 versions of the copy, choose which is better, thanks. A copy focusing on ONE BIG IDEA by Masterson. SL: Why simple copy results to success. PV: The Rule of One shows why your copy shouldn’t be complicated. %NAME%, Are you cramming too many ideas into your copy, hoping something will stick with your audience? Because I’m gonna tell you why you’re making a fundamental fatal mistake of why your copy doesn’t convert. The feeling of being able to say so many things makes you feel you really know what you’re doing. But what if I told you that it is also the same thing that destroys the clarity of your copy? Do you know “CCC” and “CCC”? It’s simply, “Clarity Copy Converts”, and “Complicated Copy Confuse”. This law applies the Rule Of One. As explained by Michael Masterson, It means by focusing on ONE BIG IDEA in your copy works way better than piling on a bunch of different points. Sounds simple but I know it’s hard, why? The overthinking moment of what ifs, “What if i lack the something to persuade” “What if they won’t understand if i didn’t tell them more?” So on, and so forth. Actually, NAME, Less is more. Because the most effective copy focuses on a single, clear, and compelling idea. Many copywriters or marketers use a "tossed salad" approach, Cramming multiple points together hoping something resonates. Little did they know, Successful ads and copy are often the simplest, clearest, and easiest to understand. So make sure the next time you write your copy to whatever it is, Keep in your heart, mind, and soul to always apply the Rule Of One. One Big Idea, Dmitri P.S: If you want more FREE value bombshells about copywriting proven strategies to convert an audience to customers/clients. Click here. SL: Why Simple Copy Leads to Success PV: Discover how the Rule of One shows why less is more in your copy. Hi %NAME%, Are you cramming too many ideas into your copy, hoping something will stick with your audience? Let me explain why this might be the biggest mistake that's keeping your copy from converting.