I Screwed Up My Pricing (Learn From My Mistakes)
I’m going to be real with you for a second because I messed up… and it cost me money. This month alone, I likely missed out on an extra $64–$128+ in royalties. If I really sat down and calculated this over the past year… yeah, we’re not doing that math today 😅 But here’s what happened...and more importantly, what you can learn from it. When I launch a new book, I usually price my ebook low (around $2.99) to get early traction. The goal is to drive initial sales, build momentum, and help the algorithm start picking it up. That part? Solid strategy. The problem is… I never went back and updated the pricing on a bunch of my books. And that’s where I dropped the ball. My usual pricing strategy is to bump ebooks up to $4.99–$5.99 after the launch phase. Not only does that increase royalties per sale, but it also helps position the paperback as the better value, which is where I like to drive most of my revenue. But I had multiple books just sitting there… still priced at $2.99… while continuing to get consistent ebook sales. So every single one of those sales? I was leaving $1–$2 on the table. That adds up FAST. Today, I finally paused, reviewed my numbers, and caught it. I went back through my catalog and updated my pricing across the board. Lesson learned. 👉 Don’t just focus on launching your books—manage them like assets. 👉 Set a reminder to revisit your pricing after your promo period ends. 👉 Small tweaks like this can quietly increase your income without creating anything new. Mistakes happen. But if you’re paying attention, they turn into opportunities. Go check your pricing… you might find some hidden money sitting there 👀