Did you see this video from Russell? 3 steps to people wanting your stuff. Aligning your offer with core desires makes it naturally irresistible. Here is the framework Russell explains in this video: STEP 1: Identify Pre-Existing Desires 👉 You can’t create desire—only identify what someone already values. How: - List things that bring happiness or excitement. - Group them into 5-6 core value themes (e.g., health, faith, freedom). STEP 2: Connect Desire to “The Thing” That Gets Results 👉People desire the outcome, not the action itself. Examples: - Want abs? Eat healthy. - Want to make money? Learn marketing. Pro Tip: Always tie the thing you offer back to a deep emotional or value-driven desire to make it irresistible. STEP 3: Amplify the Desire 👉Once the link is clear, increase the desire for “the thing.” How to Amplify: - Focus on it constantly. - Be around passionate people. - Rewrite limiting beliefs.

Welcome, Prime Movers! You are now part of an exclusive community of driven, entrepreneurial minds who are not just aiming for success but are determined to change the world. This is our corner of the internet, a place where your ambitions are understood, your achievements celebrated, and your potential can be unleashed. In this community, you'll find a diverse group of high achievers who, like you, are pushing the boundaries of what's possible. Ready to dive in? Here’s your first mission… Unlock your Next Level by gaining 5 points so you can: - Create Posts - DM Members - Unlock HOURS of Courses Start by introducing yourself to the community below! This isn't the time to sit on the sidelines. It’s time to step up and take action. Here's how to do it: 1. Scroll down to the comment area and type an introduction to yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - What are you trying to sell (NO links or pitches)? - What has stood in your way of success? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share - provide valuable support and climb the leaderboard to prove you are a Prime Mover. Get the FULL WALKTHROUGH of the community & what you can unlock here!

Hey Prime Movers!!! I had SO MUCH fun this week, hanging out everyday! Today I've been recovering a little bit, but plan to start dropping some more cool stuff in here (as well as the 'One-To-Many Mastery' group, and the 'Conversation Domination' groups - for those who upgraded to Prime Mover Foundations). But... before I go turn on the UFC fights... I wanted to give you guys something real quick that I think you'll LOVE!!! I am planning on posting our split test results each week so you guys can model them in your funnels, but thought I'd share this one for today. I published this book about 10 years ago, but 95% of the tests inside of it are VERY relevant. I still use this myself as a guild when we launch any funnels. Also... on page 137 is where I show you the actual trial closes I inserted into our webinar to increase our DPL (Dollar Per Lead) from $9.45 to $16.50!!!! A 75% increase in sales, but just adding trial closes!!! I hope you guys love it... It would mean the world to me if you'd post your biggest 'ah-ha' from this book in the comments below. The more comments I get, the more I know you guys love this book, and it'll get me fired up to share more split test results with you!!!

I've saved some of my FAVORITE tools for persuasion for last. This gets deep and crazy and LOTS of fun! Are you ready!? 👇🏻 Join the Conversation & Drop Your Biggest AHAs 👇🏻 Missed it? Grab your ticket for the NEXT Selling Online Event here!!

For everyone who's on the fence about joining the Selling Online Event, what was YOUR experience? Missed it? Grab your ticket for the NEXT Selling Online Event here!!