Read this carefully. Because the way you see your clients… might be the very thing holding you back from your next level. Let me ask you something: Have you ever: - Over-delivered for a client… and they still didn’t get it? - Discounted your offer… and it STILL felt like pulling teeth? - Given away your best strategies… just to watch them do nothing with it? If you nodded to any of that… I already know something about you: You’re playing below your level. Let me break this down with 100% transparency. After I built the Reputation Engine and got insane results for that one client… I had two options: 1️⃣ Package it up and sell it to “everyone” (Spoiler: everyone means endless explaining, chasing invoices, and justifying your price) 2️⃣ Sell it only to businesses doing $100K/month or more High-level operators. People who get it. People who don’t flinch at $800/month because they know they’re losing way more by doing nothing. I chose Option 2. And here’s what happened: 🚀 My close rate tripled ⏳ My sales cycle shrank 🤝 My clients started treating me like a strategic partner, not a “vendor” And maybe the most important part? 💡 I started respecting my OWN work again. Because here’s the truth nobody tells you: “Broke” isn’t about money. It’s about mentality. And broke mentalities are the most expensive clients you’ll ever take on. They drain your energy. They second-guess your expertise. They ghost you when they’re overwhelmed—even if you’re the solution. So I stopped selling to them. Now, I serve decision-makers. People who value speed over savings. Clients who think in terms of leverage, not labor. Because the effort it takes to pitch someone who can’t afford you…is the SAME effort it takes to close someone who can. But the payoff? Worlds apart. 🧠 That’s a principle I learned from studying wealth psychology—and people like Myron Golden. “It’s easier to make a lot of money fast than a little money slowly.” Read that again. Then ask yourself: Why am I still trying to convince people who need convincing?