For many the start of a new year is a time for a reset A reset on priorities. A renewed focus on what matters. A chance to bin the things no longer serving us. The final exercise in my book is called the "Freedom Tracker" and it's about identifying what we want to do more of, and what we want to do less of. I've started a new tracker for the start of the new year and here are a few things I'm aiming to track (do more of). - A new video on YouTube every week - Being committed to this community, growing it and adding value - Starting a cold email test - Continuing to provide a great service to clients - More time in the gym/walking and general exercising (sitting behind a desk all day isn't great for me!) And what I want to do less of.... - Less time on shiney objects - Less time sitting behind my desk - Less time worrying about social media What about you? I'd love to hear your "do more / do less" lists for 2026! Share them in the comments.

[VIDEO NOW INCLUDED!] Last week I finished a small DBR campaign for a MedSpa in the US and wanted to share some learnings in case they help you with your campaigns. I'll also look to create a video for YT where I'll go into more detail about what I built.. But first.... Learning 1) EMOJI RESPONSES!! 🤣😱 I hadn't even thought about this but when going through testing one of the test users sent "Liked" the SMS from the AI.. And that meant in the conversation history in GHL the user sent back the same message the AI sent.. In the format "Liked {{message from AI}}" You can probably guess what happened?! The AI didn't know how to respond and so repeated the same question or message it sent before Here's what I did to resolve it.... - Created a part in a workflow where I'm recording the responses from the user - Using an IF/ELSE step to detect if the user message started with "Liked" or "Loved" - If it did, then I updated the custom field on the contact record with a manual update like "Yes sounds good" rather than the full contents of the message from the user (which was a repeat of the message from the AI) - If the message from the user didn't contain "Liked" or "Loved" the other branch in the IF/ELSE just updated the conversation as normal Learning 2) AI doesn't like the end of conversations Ever had a situation where you've added into the prompt the message for the AI to send at the end of a conversation and then it seems to get into a loop and repeat itself whenever a user responds? Here's what I did to solve it... - I thought about conversations "states" - like a story, a conversation has a start, middle and end - I created a workflow that uses a ChatGPT step to determine the "intent" of the conversation so far - It outputs a single word - "continue", "closing" or "stop" - That then feeds into an IF/ELSE step - if chatgpt thinks the conversation is mid-flow and outputs "continue" the user goes down a path that adds them to a workflow to create the next AI message in the conversation but if it think's the conversation is "closing" it will send a static message like "hope to see you soon" and then not do anything else

I've been a bit quiet lately... Building things.. (because I've always been a builder) Client campaigns..(with some great results!) And that's meant I haven't been on Skool as much. Plus...I travelled back to the UK to spend the Christmas holidays with family. So this message today serves two purposes... The first is to wish you and your loved ones a Merry Christmas And the second is to say that from the new year I plan to up my game here in the group With more content, more opportunities and for those who are serious, a path to become more skilled at the automations and agency structures that will help you grow to a 6- or 7-figure business. From all the conversations I've had with potential clients and partners there's one thing that's stood out to me. Understanding. When we truly understand their business it becomes easier to sell When we truly understand our business (automations/agency etc) it becomes easier to explain it When we truly understand the how and why it becomes easier to build and manage the client projects That's what I want to give you more of from the new year, so you can kick ass and grow your business. Until then, enjoy the festive period!

Great to see you here! 🎉 After spending years working in the tech space I was reluctant to embrace AI, I thought I didn't need it. How wrong I was! The skills and experience I gained working for a $100M+ marketing automation platform and managing a portfolio of 40 clients, including an airline, streaming platform and shipping company, gave me the foundation but I still had to do the work. I had to understand different ways of using AI, how to build it, test it and sell it to clients. After reading a book on holiday in April 2025, I pivoted my agency fully into the AI space. I had seen what was possible and a route to creating a multi-6-figure business. And if that's your goal, you're in the right place! I'm sharing the steps I'm taking to grow my business, what's working, what isn't, and the tips and tricks I learn on the way. So whether you're just getting started and working to get your first client and understand the tech, or you've got the base and now want to scale, that's exactly what this group is all about. And I'd love you to introduce yourself and get to know other people in the community because you might just find your perfect tech partner, sales partner, referrer or champion! Let's get building! 🚀