Let me be very candid about something I didn't appreciate until AFTER I had published my book, "Financing the Unbankable Deal". Because this book is written specifically to speak to our ideal client avatar, the CRE investor, it hit me after I finished it that it could be a great training tool for commercial mortgage brokers. Why? Because I worked very hard to write the subject matter in a very consumable manner. One that the CRE investor could easily digest and finish reading in 2-3 weekends. The feedback (5 stars⭐) from my investor-readers confirms we accomplished this goal. The most frequent compliment from readers is how easy a read it was, while still providing a lot of substance. I use the analogy of serving prime rib🥩 so tender that it melts in your mouth. 🔥Back to my revelation: What if I taught other CMBs to communicate bridge lending to their prospects precisely like I communicate those concepts in my book? That is the secret sauce🥣 of the conference calls and the videos. The book's testimonials validate this approach to discussing the BLISS method with investors. If you internalize this one thing, you will reap 100X the value of the book. FYI, don't be fooled, I don't need to sell books. If anyone reading this wants a free PDF of my book. Ask and you shall receive. Just type "send FTUD" in the comments. However, if it makes you money, then I would appreciate an honest review on Amazon, which only counts if it's a verified purchase.