@Jeff Taylor Much appreciated!

@Denise Smith Check this out for title optimizations: https://www.youtube.com/watch?v=y3cO7_QuVHg

@Lucas Fassbender Here's a good article (https://heavyweightdigital.co.uk/how-to-exclude-mobile-apps-in-google-ads) that shows how to block app placements at the account level since you cannot do this at the campaign level with the PMax campaign type. It also includes how to view data on where your ads are currently showing with the PMax campaign. I would also add that if you're familiar with scripts, you should install the Mike Rhodes script to see what networks are being targeted. Mike Rhodes script: https://github.com/agencysavvy/pmax

@Levin Meienberg Run with the best-selling products, but include all sizes. I haven’t found a lot of success with PMax, or at least it’s an uphill battle to reach your goal with so few products in one campaign. I don't have the exact explanation, but it’s something I've observed when running PMax campaigns with fewer than 15 products compared to 100+. Another "black box" trick I’ve discovered is that when you add these best-selling products to your PMax campaign, don’t add them by each product ID. Instead, use a custom label for the best-selling products and select that entire custom label as a listing group. Again, I’m not sure why, but having too much segmentation within a PMax campaign has resulted in worse performance. I almost always see a jump in performance when I stop selecting products individually and use groupings (i.e., product type, brand, custom label). Hope that helps!

@Brandon O'Donoghue From my personal experience, I usually don't see the same results after pausing an account for that long. You'd be better off simply turning the campaign back on and monitoring performance over the next two weeks. Instead of immediately switching to tCPA, start with Max Conversions first, then transition to tCPA after another 30 days or you’ll likely struggle to spend the daily budget. I would also shoot for 50 conversions per month if you're switching to tCPA as well.