New-home inventory surged to 9.8 months’ supply, the longest since 2007. New builds are not selling. You write your offer: - Listing A: $30k discount + 7-day close - Listing B: Subject‑To takeover structure - Listing C: Premium offer with cash for repairsWhich do you submit, and why? 🧠 What’s the Lesson? Flexibility > Price. Speed > Strategy. Cash > Bank.Markets slow—but cash buyers who adapt win.Your edge isn’t just liquidity. It's how quickly you read, respond, and close.

New single-family starts dropped to an 11‑month low in June; permits fell to a two-year low—fewer new homes means existing ones become more valuable. Seller C calls you: “How quickly can you close?” Market realities: builders aren’t moving, first-time buyers are sidelined, cash rules the negotiations. 🎯 Your move: - Offer creative terms? - Or close strictly fast and clean?

🚦 DAY 1 – THE SHAKE‑OUT U.S. housing data shows existing home sales dropped 2.7% in June, hitting a nine-month low, while inventory rose nearly 16% YoY—that's a lot of buying power shifting to fewer active players. You receive three listings flagged by your alerts: - Listing A: 85 days on market, two price drops - Listing B: New build foreclosure from unsold developer inventory - Listing C: Standard, just listed ✍️ Your task: - Which one do you contact? - What’s your opening line?

💬 An Interactive Lesson: Step into the Seller’s Shoes… and Make a Decision 👨‍🦳 Character: Carlos, age 68 📍Location: Riverside, CA 🏠 Property: Inherited house built in 1971, needs $45K in repairs 💸 Situation: No funds for renovations, tired of dealing with bad tenants.He has multiple agent offers… but only one cash offer with a 7-day close. 📊 REAL DATA INSIGHT (2025): According to U.S. Census trends, new home inventory is at its highest since 2007. Buyers with financing are backing out. Cash buyers are dominating… but only when they understand the seller’s pain. 🔍 YOUR MISSION: You're the cash buyer now. You have 3 options when approaching Carlos: 1. Make a low offer with empathy 2. ⚠️Risk: He might see you as a vulture 3. ✅ Win: He may choose speed over price if trust is built 1. Educate him first, then present the offer 2. ⚠️ Risk: He might list the property while he "thinks it over" 3. ✅ Win: Higher conversion through trust 1. Send a written offer immediately, no conversation 2. ⚠️ Risk: Crickets. No response. 3. ✅ Win: Only speed — no strategy 💡 WHAT WOULD YOU DO TODAY? Drop your response below as if you were negotiating with Carlos.What’s your first message to him?What emotion would you address first? 🎯 LESSON OF THE DAY: “The close doesn’t happen when you send the contract.The close happens when you understand the seller’s fear.”

Mortgage Rates Remain Volatile (≈6.66–6.85%) • Latest data: 30-year fixed rates are around 6.66%–6.85%, slightly rising but still below 7% • Impact: Financed buyers pause. That’s your lane. Inventory Surge Provides Leverage • Active listings are up almost 29% YoY, while homes are staying on market ~53 days • Opportunity: Price power is shifting to cash-ready investors like you. Builders Slowing New Starts • High material costs + tariff uncertainty are stalling new construction • Result: Sellers who can’t move to new builds are now looking for fast exits—prime for cash offers.