We were taught to make everything make sense. Not just our content. Everything 🤦🏻‍♀️ Explain yourself. Give context. Don’t say something that could be misunderstood. Make sure nobody thinks you’re being rude. Don’t have an opinion unless you can back it up. Don’t take up too much space. Don’t make people uncomfortable. Then we start a business and somebody tells us to “build a personal brand.” 🤔 Okay… but which fucking personality are we supposed to use? Because the one we’ve spent thirty years carefully editing for public consumption probably isn’t going to make particularly memorable content. I also don’t think the answer is “be more vulnerable” or “share more personal shit.” It’s learning to recognize the moment when your brain goes, oooh, don’t say THAT, and getting curious about why. That’s what we’re doing inside The Good Girls Guide to Content. Not turning you into an internet oversharer. Nor making you perform authenticity. Sure as fuck NOT teaching you how to manufacture a personality for Instagram. Just getting you a little more comfortable letting the actual fucking human who has the business show up in the content. The cohort starts soon. It’s 30 days, four weekly calls, lifetime access, one payment, and it’s women only. Founding member price is currently $67 and goes up Wednesday the 27th. 👇🏻What’s something you have an opinion about that you keep editing yourself around?

You can teach the absolute shit out of your thing. You know your stuff, can explain it six ways from Sunday, and turn almost anything into a helpful post. But the second you have a thought that isn’t neatly educational… “Oh, I probably shouldn’t post that.” Maybe it’s too weird. Too personal. Too opinionated. Too much. Maybe you need to “give it more context” first 😬 Maybe you turn the story into a lesson because that feels safer than just telling the fucking story. And mayhaps you’ve gotten so damn good at being useful that people can consume your content for months without ever really getting to know you. If that hit a little too close to home… hi Queen The Good Girls Guide to Content is a 30 day women’s-only cohort for getting your voice, your personality, your stories and your actual point of view into your content… without forcing yourself to become some obnoxious personal-brand version of yourself. We’re also going to fuck with the whole “I should be creating content at the same pace every day” thing… including syncing your creation time with your cycle or the moon, depending on what works for you. Four weekly calls. One-time payment. Lifetime access. Built around the women who actually join. Wednesday is the LAST day to get in for $67 before the founding price disappears. Doors close November 1st and we dig in. If you’ve been thinking, “I fucking know what I want to say… I just keep talking myself out of saying it”… this is probably for you 😈 👇🏻 What’s the post currently living rent free in your brain because you haven’t decided if you’re brave enough to fucking say it yet? 👀

Which means the candy aisle has been winning for weeks. 🧡 LeanKat Lifestyle is a community of women eating animal-based, keto and carnivore. this month we're trading ideas for a candy season that doesn't knock the plan off course: real-ingredient treats, a few easy defaults, and a pride that cheers each other on. what would make Halloween night feel good the next morning for you?

Skool owners, what's that ONE thing you keep putting off that you KNOW would move your community or business forward? 😅 Recording that welcome video? Reaching out to potential collaborators? Finally fixing your onboarding? Making the offer? After 20+ years coaching people to build better habits, I've learnt that procrastination isn't always a discipline problem. Sometimes it's a PRIORITY problem. And sometimes, the smartest thing you can do is STOP trying to get everything done! Here's my 3-step Procrastination Escape Plan — equally useful for building your Skool, your business or your health. 🌱 STEP 1: DO IT. DELEGATE IT. DELETE IT. Before trying to force yourself into action, ask: A) Is this VALUABLE and MINE to do? → DO IT. Try my Procrastination-Annihilating Trifecta: 1️⃣ Is there REAL value in doing this? 2️⃣ Will putting it off make it any easier? 3️⃣ Will I feel better once it's DONE? Three questions that can cut through a remarkable amount of resistance! B) Is this VALUABLE, yet NOT mine to do? → DELEGATE IT. You don't need to be the designer, video editor, tech expert AND community leader. Sometimes the best use of your time is letting someone else shine at what THEY do best. C) Is this NO LONGER valuable? → DELETE IT. That task that's been on your list for six weeks? Maybe it doesn't need more motivation. Maybe it needs to GO! Being productive isn't about doing MORE. It's about doing more of what MATTERS. 💪 STEP 2: SCHEDULE IT. SYSTEMISE IT. If it's important, give it a place in your calendar. For example: 🌱 Monday: Community engagement and member support. 🎥 Tuesday: Create one valuable piece of content. 🤝 Wednesday: Reach out to potential collaborators. 📈 Friday: Review what's working and what needs to change. Your schedule doesn't need to look like this. It needs to work for YOU. The goal? Stop relying on motivation to make the same decisions over and over again. 🚀 STEP 3: MAKE DISTRACTION DIFFICULT. Your environment can either support your priorities or sabotage them.

For the women who are fucking brilliant at teaching, educating, and being useful… but have accidentally built a content strategy and a business around never actually having to be seen then wondering why the fuck no one is buying your shit 😅 Especially the neurospicy ones who learned early how to say the right thing, be the right amount of everything, and generally not be too much for anyone else… enter The Good Girls Guide to Content A 30 day cohort that might just change a hella lot.