YOUTUBE SURVIVAL GUIDE: The 1 + 1 Strategy of Building a Content Bank
One of the biggest mistakes new content creators make isnât just inconsistent postingâitâs setting an ideal schedule without allowing room for life to happen. A lot of us start off with the best intentions. We plan to post once a week, or maybe even twice a week, because we know that consistency is key on YouTube. But what most creators donât account for is that life is unpredictable. A busy workweek, family emergencies, creative burnout, or even just getting sick can derail even the best-laid plans. Thatâs why I strongly believe that every channelâespecially new channels and those struggling with consistencyâshould consider adopting what I call the 1+1 Strategy of Building a Content Bank. 1ď¸âŁ WHAT IS THE 1+1 STRATEGY? Itâs a simple but powerful way to create content without constantly feeling behind. At its most basic, you start by taking your original upload schedule and cutting it in half. ⤠If you plan to post once a week, start by posting every two weeks instead. ⤠If you plan to post twice a week, start by posting once a week instead. The point of this is to over-deliver and under-promise. But hereâs the keyâyou still push yourself to create content at your original planned pace. How It Works in Practice: Letâs say your plan is to post two videos per week. Instead of telling your audience thatâs your schedule, you announce that your plan is to post once a week while still creating two videos a week behind the scenes. ⤠Week 1: You create two videos, release the first one and schedule the second one for Week 2. ⤠Week 2: You create two more videos, scheduling them for Weeks 3 and 4. ⤠Week 3: You create two more videos, scheduling them for Weeks 5 and 6. ⤠Week 4: You create two more videos, scheduling them for Weeks 7 and 8. By the end of just four weeks, youâre already a full month ahead. You now have a "bank" of scheduled videos, allowing you to stay consistent even when life happens. 2ď¸âŁ WHY USE THE 1+1 STRATEGY? đš It Builds Consistency Without Overwhelming You: Many creators burn out early because they set a schedule they wish they could keep, rather than one they realistically can keep. By starting at half-speed, you allow yourself to build the habit of creating without feeling rushed or overwhelmed.