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PricingSaaS

605 members • Free

12 contributions to PricingSaaS
PricingSaaS: welcome Rob & John as new community owners!
Big news for the community everyone ! This community started as a let's-just-try-it idea on the back of a few webinars I held in the fall. Then we grew to 500+ people, and I could immediately sense two things: 1) There was a lot of people who were looking for a SaaS pricing community. 2) I was not the right person to drive that. Enter: @Rob Litterst and @John Kotowski from PricingSaaS.com Rob and John have been SaaS operatives for years and have been building the pricing intelligence tool behind PricingSaaS that monitors all public SaaS pricing pages. We all shared the idea of building SaaS pricing as a field and give SaaS operators a clear roadmap on how to 'do pricing'. But Rob and John was looking for a model to take PricingSaaS to the next level - from 'just a newsletter' to something that could really solve that problem. And this community is just that. So effective as of today Rob and John (and PricingSaaS) will take the reigns and bring this community forward. What does that mean for you: - Expect more content (a lot more) - Expect actual moderation and day-to-day interaction. - Expect the community to grow an welcome a lot more people - Expect me to actually give a lot more to the community : I'm going to support the weekly and monthly content production plan of PricingSaaS. In short: expect this to be the absolutely, hands-down, no-comparison place to be for SaaS pricing. I couldn't be happier for this!
2 likes • Jan 23
Welcome @Rob Litterst and @John Kotowski , exciting to learn and engage with you. @Ulrik Lehrskov-Schmidt you have been incredibly generous here 🙌🙏❤️ thank you for putting this together.
Seeking advice on pricing early clients
Dear pricing community, as a young startup, I'm trying to get early clients who could potentially see us as a partner to "invest" and support for them to get a powerful solution down the line. As our financial runway is tight, money now is much more valuable than potential money in the future. So any pricing concept that means more revenue today in exchange for a hefty discount in the future could work great for us. Have anyone tried something like pay X today and get 5-10 years for free? Or, once we hit X revenue, you get the next 5-10 years for free? Context: - we are in the event industry with a logistics and ticketing solution. - our potential clients currently pay 3-7% of revenue (ca 5k - 50k per year) to existing ticketing solution providers, so that is a budget I'm trying to tap into. - At higher maturity, our solution can solve several bigger problems that we believe can be a game-changer for our potential clients. But we need to extend our financial runway a bit more before we get there. Any advice, opinions or shared experiences are more than welcome. Thank you
1 like • Dec '24
@Mark Henoch thanks a lot for your input. I do believe that you are right and have found other ways to solve some of my liquidity challenges 👌 And yes, possibly even will turn towards investors for some part of it.
0 likes • Dec '24
@Mark Henoch well said, I was hoping to use one to solve the other, but as you said, that won’t work most likely.
Pricing Teardown: Elvium.com
Hey there So we have a teardown of Elvium.com - a recruiting software doing about €500K in ARR, €4K ACV, growing 10% a year and with 12.5% churn. 51min video below 👇 The math goes like this: - 10% growth at 12.5% churn = €110K new ARR per year. - +€110K ARR per year / 12.5% churn rate = they will cap out at €880K ARR and stop growing (I said €800K in the video). Here is the proposed fix: - Bundle almost all current modules into a 'core tier', forcing base price up from 10K to 25K (DKK - about €1200 and €3200) = provide more to all customers. - Fence and split into 'Direct' and 'Recruiting' (didn't say this in the video, but Recruiting can be offered at a lower base fee and lower price per recruit, as their volume is way larger). - Build out 2 extra tiers - e.g. 'Marketing' and 'Enterprise based on jobs to be done. - Add various services and add-ons besides onboarding - e.g. 'Premium Support', 'Reporting', 'Whitelabel' etc. Results should/could be: - Increase ACV from €4K to about €7K (but keep price for larger accounts almost the same). - This LTV/CAC should go from 5.7x to about 10.0x, - Churn should actually go lower after an initial shake out - could be from 12.5% to 10%. - This will allow Elvium to double marketing spend (without the same risk of driving metrics unprofitable) and get 3.5x the inflow = €380K or so. - At 10% churn the new 'cap out' level is €3.8M, but can of course be even higher with even higher CAC spend. Big assumption is that the team manages to value sell a more 'all in' base package and value proposition to the customers. But at least now the packaging and pricing will support it. Good luck to you guys!
0 likes • Oct '24
Binging on your teardown videos :) Don't aim to make them shorter! It's gold what you are sharing. 🤩
Teardown: Reetro.io
Hello everyone! This is the first teardown - @Eddy T. is one of 3 cofounders of Reetro.io, a tool to do better Retrospective meetings during agile development sprints. They have an inflow of 20.000 users a month... but are not making any serious money. We solve that for them in this 51mins long video (sorry about that - I'll practice doing it a bit faster). Overall: 1) Realise that you have 2 conversion points: Registered-> Active and Active->Paid. 2) Freemium: Reduce 'volume' but increase adoption-driving functionality. 3) Feature differentiate Pro and Enterprise tiers. 4) Increase prices. A lot. 5) Do things that don't scale: like talking to customers. You are sitting on a goldmine here, with that inflow. No reason you shouldn't be able to scale this to $1M in about 3mths. Do you want to be 'torn down'? - Take a look at the teardown thread in the community forum here! Finally: comments and discussion welcome in the tread below. Video on youtube: https://youtu.be/B423wC111TI
0 likes • Oct '24
Super valuable session! Thank you for this presentation.
Teardown of Aumico.io
Hi guys Find below a 38min video teardown of Aumico.io - a financial statement / consolidation solution for accountants. I've done 3 such projects in the past, including quite a bit of competitor research in this market. My advice to Aumico (the short version): 1) Consider selling to banks - they have a far more valuable use case for your solution. 2) Consider a Freemium over your current trial. 3) Don't split out new functionality in additional modules - keep it in and raise prices. 4) Add services to the mix - both one-off onboarding and ongoing year-end support. You can see the full email from Chris /Aumico below - and thank you to that team for playing along! Let me know what you think in the comments - did I get it right? Something you would have done differently? Do you have any advice for Chris on how to grow this? /Ulrik ----------------------- A) You will find our pricing here: https://aumico.io/en/accountant/ For example, you are an accountant with 35 clients. You will buy a license for each client. ( 35 x 65 CHF = CHF 2'275) licenses will be renewed automatically. B) 1) We simplify year-end closing for accountants. Our main target group is accounting companies in the DACH region. We currently have one Modiul but soon launch the next one. 1. Modul 1:  financial statements engine (existing) The pricing above relates to this service 2. Modul 2: financial closing: documentation of financial statements (will be released on October 15th, 2024 (The pricing is not determined yet. Idea is to duplicate the existing 3. How we do sales: Outbound mailings, push into the trial period and convert (own sales org.) 2) Metrics 1.  ARR= CHF 282'000 2. 140 customers 3. Churn rate: 5% 4. Annual growth rate: not sure how to calculate correctly. 5. 2021: CHF 14'000, 2022: CHF 122'000, 2023: 226'000) 3) Goals 1. Increase revenue 2. Increase average deal value 3. make pricing simpler for the client and us
Teardown of Aumico.io
0 likes • Oct '24
I very much appreciated this teardown video! I'm not in a position to give advice on this, so good luck Aumico team. For myself, it gave me a great idea of how I can explore pricing my early clients. 💪
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Ali Taghavi
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@ali-taghavi-1550
Feel free to connect with me on Linkedin: https://www.linkedin.com/in/ali-taghavi-li/

Active 206d ago
Joined Aug 21, 2024
Schwetzingen Germany
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