A lot of AI safety talk gets stuck in “it’s complicated.” It doesn’t have to be. If you’re building with AI (even if you’re not technical), you can reduce risk a lot with a few default habits—the same way we made cars safer with seatbelts, rules of the road, and inspections. 1) Who teaches this? Not “the government.” Not “experts on Twitter.” You + your builder + your tools. Think of it like “AI driver’s ed”: - 20% is mindset (responsibility) - 80% is checklist + routines (what to do every time) 2) How should it be taught? Not by fear. Not by theory. By simple checklists + examples. If you can follow a recipe, you can follow this. ✅ The Non-Tech Guardrails Checklist (print this) A) Secrets & passwords (most common failure) - Use two-factor authentication on everything - Don’t paste API keys into screenshots or chats - Store keys in a proper “secrets” place (your dev will know) - If something feels off: rotate keys (replace them) B) Updates (the boring part that saves you) - If your app is public: ask your dev:“Do we patch security updates weekly?” - If you don’t have a dev: use managed platforms that update for you. C) Logs (so you can see trouble early) Ask: “Do we have logs turned on?” If the answer is “not really,” you’re flying blind. D) Ownership (someone must be responsible) For every AI feature ask: - “Who owns this if it breaks?” - “Who gets alerted?” - “What’s the rollback plan?” E) Kill-switch (simple off button) Every AI feature needs a way to pause it: - “Can we turn it off in 1 minute if needed?” 3) How do we “pressure” the world to do better? You don’t need to lobby governments to make progress. The fastest levers are: - Customer expectations (“we only buy tools with safety basics”) - Platform defaults (secure-by-default settings) - Procurement rules (“no guardrails = no contract”) - Community standards (we normalize checklists) Bottom line Cheerleaders can cheer. Builders can build.

The fastest way to get a post removed is to talk about the actual risks. Not the fluffy “AI can help you be productive” talk. Not the “10 cool automations for your business” talk. But the uncomfortable truth that if we don’t pay attention, AI will happily outperform us… and then out-prioritize us. Some folks call that “fear-based.” I call it paying attention. Silencing people who raise concerns doesn’t make the concerns go away. It just makes sure we face them later… unprepared. We’re told: “Focus on the positive. Stay constructive.” Cool. But guess what every guardrail ever built started with someone saying a negative outcome was possible. If we only allow conversations where everyone nods and smiles, then congratulations we’ve already automated the most dangerous thing of all: Critical thinking. AI doesn’t have to censor us. We’re doing a pretty good job of that ourselves. NIX…put that in your pipe and smoke it…

I asked ChatGPT to convert an audio file into a transcript. I began by asking Chat how to do it. It gave ne the following instructions which I followed to the letter. "Great question — here’s the short, clear answer: ✅ To get me to transcribe audio for you: All you need to do is upload the audio file directly in this chat (MP3, WAV, M4A, etc.).As soon as the file is uploaded, just say “Please transcribe this” — and I will generate the transcript. 📌 Important notes: - You do not need special formatting or commands. - You do not need to cut or copy the audio — just upload the file itself. - If the file is long, I can do a full transcript or a summarized version if you prefer. - If you want timestamps, speaker labels, or a cleaned-up transcript, just ask. Example: You: [Upload audio file]“Please transcribe this with timestamps every 30 seconds.” I’ll take care of the rest. If you want, you can try by uploading your audio file now. " After I followed the above instructions I recieved the below message. I tried mulitplple time to no avail. Can anyone help me hack this problem. It looks like the audio file was uploaded as a general file into the sandbox, not as an audio attachment, and I cannot run speech-to-text transcription from the Python environment (because Python here has no audio-to-text libraries and I cannot invoke the model’s built-in audio transcription on files stored only in /mnt/data). ✅ How to fix this so I can transcribe it Please re-upload the audio file directly into the chat as an audio message — the same way you would attach a photo or voice note. When you upload it that way, my built-in transcription will work instantly. 👉 After re-uploading, simply say: “Please transcribe this.” I will then produce a full, accurate transcript.

Educate Most people are trying to sell automation first. But the agencies actually making bank are doing something simpler — and smarter: They teach AI to companies before they ever build anything. Why? Because most companies don’t have an automation problem… They have a culture + understanding problem. And once you train their team and create even one internal AI champion, everything changes: - Adoption accelerates - Teams start spotting use cases for you - Automation becomes an easy yes - Long-term retainers appear This is the real foot-in-the-door offer for 2025.

Usually every Sunday I write a newsletter called Fueling The Marketing Mind but I wasn't able to get it out until today and this episode breaks down something deeply relevant for anyone here using AI to build, refine, or scale an offer: Why some offers convert immediately… and why others struggle even when the product is great. Here’s the insight: AI can help us speed up content creation, automation, fulfillment, and optimization but AI can’t entirely fix a structurally weak offer. It can only amplify what already exists. So I shared the four elements that make an offer truly irresistible, especially in an AI-driven world: 1. A clear problem narrative. If the market can’t articulate the real problem, AI will only generate better versions of unclear messaging. Clarity still starts with you. 2. A compelling mechanism. In the age of AI overload, people don’t want “more information.” They want a system, a path, a framework, something AI can help them execute, not just understand. 3. Cognitive load reduction. One of AI’s superpowers is reducing decision friction. The best offers are built the same way. When your offer feels simple to start, simple to follow, and simple to trust, conversions rise. 4. Identity elevation. AI tools are exploding, but the companies that win long-term are the ones that help customers become more capable humans, not more dependent users. A great offer is not just a transactional exchange. It’s a transformation system. And AI is the engine that can help that system run smoother, faster, and more intelligently — as long as the architecture of the offer itself is sound. If you want to dive deeper, I’ve attached today’s full Fueling The Marketing Mind episode as a PDF below. We can’t share external links in the community, but I wanted you to still get a chance to read it. As usual, I've also shared a pretty good prompt you can use to design an irresistible Offer for your business/product. Let me know what you think in the comments. All feedback is greatly appreciated!