The Objection I Hear Most (And How I Overcome It) 🔥
Almost lost an $1,800 deal to this one question. Client was ready to sign. Then asked: "But can't I just hire someone on Upwork for $15/hour to do this manually?" My stomach dropped. He was right. He could. THE OBJECTION: Cheap labor exists. Virtual assistants. Upwork. Fiverr. Why pay $1,800 for automation when $15/hour person costs $600/month? Valid question. Deserves real answer. MY FIRST RESPONSE (WRONG): "Well, automation is better because..." Defensive. Made me sound desperate. Not convincing. THE REFRAME THAT SAVES DEALS: "You absolutely could. Let's talk through both options." HIRING APPROACH: - $15/hour × 10 hours monthly = $150 - Sounds cheap - But: Training time, management overhead, sick days, turnover - Real cost: $200-250/month - Plus: You're still managing someone AUTOMATION APPROACH: - $1,800 setup (one-time) - $200/month maintenance - Works 24/7, no management - Never sick, never quits - Scales without hiring THE CALCULATION: Month 1-8: Hiring cheaper ($200 vs $1,800 + $200) Month 9+: Automation cheaper (paid off setup) Year 2: Automation saves $2,400 annually But here's the real difference... THE RELIABILITY ARGUMENT: "Automation processes your 80 invoices monthly with 99% accuracy. Every time. At 2 AM if needed. No vacation days. No training new people when they quit. How much is that reliability worth?" CLIENT RESPONSES: "I didn't think about turnover..." "Managing people is exhausting..." "Actually had 3 VAs quit this year..." THE CLOSE: "If this was just about saving money, hire the $15/hour person. But if it's about reliability, scalability, and your sanity - automation wins." He signed that afternoon. MY CURRENT OBJECTION FRAMEWORK: 1. Acknowledge their point (they're not wrong) 2. Add hidden costs they missed 3. Emphasize reliability and scale 4. Let them choose based on full picture Works on: "Can't I use free tools?" "Can't I do it myself?" "Can't internal team handle it?" WHEN TO WALK AWAY: If they're purely price shopping, you're not the fit. Let them try cheap option. They'll be back in 3 months when it fails.