How to Think About Buying Equipment for Your HIT Studio
A lot of new HIT studio owners think more machines = a better business. But that’s not true. As @Pete Cerqua shared in our recent podcast, the goal is to invest wisely—so you can grow without stress. - The Mistake: Buying Too Much, Too Soon - Many trainers believe they need: ❌ A room full of machines before they can start. ❌ Brand-new equipment from day one. ❌ A big space with all the bells and whistles. But here’s the truth: Clients don’t care how many machines you have. They care about results & the experience you create. - A Smarter Approach to Buying Equipment - Instead of maxing out your budget, consider this: ✔ Start small. A leg press, pull-down, chest press, and low-back machine + a bench and dumbbells = a complete workout. ✔ Buy used if possible. Nautilus and MedX machines hold their value and work well for decades. ✔ If you go new, buy smart. Imagine Strength makes high-quality, cost-effective machines built for HIT studios. - Why This Matters - 💡 Less debt = less stress. Instead of worrying about loan payments, you can focus on training clients. 💡 You stay flexible. As your business grows, you can invest in more equipment—without financial pressure. 💡 You focus on what actually matters. Coaching, retention, and client results—not just machines. When you spend less at the start, you keep more control over your business—and grow on your own terms. Check out my Loom video for more thoughts from me on this! Looking to start or grow your personal training business? Book a call with me here 👉 Thinking about buying equipment? What’s your approach? Let’s discuss below.