My perfect webinar - feels too thin...
SO, after doing 20 webinars my own way and getting inconsistent conversions, I am turning it into Russell's perfect webinar framework. I have just done my first cut and followed Russell's framework to the T. Whilst I get the belief-shifting Vs teaching bit, I feel like since I'm not really teaching anything, the presentation doesn't have enough value and it will be seen as a pure sales pitch - I know I have been teaching too much in my original webinar, but going from teaching a lot to teaching nothing doesn't feel right...is this normal to feel this way? 😑