Im Aakash i'm the Co-founder and CEO of Growthmak, I always love to share my learning and growth together sharing an insight here, hope a few find it useful We were running over a dozen campaigns at once. Separate campaigns for prospecting, retargeting, cart abandoners... you name it, we had it. My team was stuck in a constant cycle of shifting tiny budgets, tweaking audiences, and analyzing spreadsheets until our eyes blurred. We were working harder, but not necessarily smarter. The results were plateauing, and honestly, our creativity was suffering. We were so focused on the plumbing that we forgot to create compelling art. Then, we took a step back and faced a hard truth: we were fighting the algorithm, not working with it. Meta's message has been clear for a while now: embrace automation, focus on creative. So, we did something that felt terrifying at first. We turned everything off. We replaced our tangled mess with a simple, powerful, two-campaign structure: An Advantage+ Shopping Campaign (ASC): This is now our workhorse. We feed it our best-performing ads, set a budget, and let Meta's AI do the heavy lifting of finding customers across the entire funnel—from brand new eyes to ready-to-buy shoppers. A Creative Testing Campaign: This is where our human energy goes now. We run fast, controlled tests on new visuals, hooks, and offers in this separate campaign. Once we find a winner, we move it into the main ASC to scale. The result? Our ROAS improved. My team got their time back. And our creative output has never been better because we're focused on the one thing the AI can't do: coming up with brilliant ideas. The lesson for me was profound. Sometimes, letting go of granular control isn't a sign of weakness, but a strategic move toward greater efficiency and impact. Stop fighting the machine. Start feeding it. If you have any questions about simplifying your ad account, feel free to DM me for a chat, or comment below so we can all learn together!

Hey peeps, Aakash here from growthmak.com here is a short video on my insights on the first thing a founder should do after building a website. Hope you guys got some value add from it 🙌 Do let me know if you like me to make more content on the same Cheers Aakash Mk

Hi! Welcome to The DTC Vault. This is the official introduction into the game of scaling your DTC Brand! I've built a special path designed to help you unlock new levels of fun and value as you progress. Ready to unlock your first AI training? 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 👇 🔥 𝐒𝐭𝐞𝐩 𝟏: 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐁𝐞𝐥𝐨𝐰 👇⁣ ⁣ Who you are & what you do⁣ What you love outside of business⁣ Add a GIF for extra flair 💅⁣ ⁣ 👉 𝐒𝐭𝐞𝐩 𝟐: 𝐑𝐞𝐩𝐥𝐲 𝐭𝐨 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝐭𝐰𝐨 𝐦𝐞𝐦𝐛𝐞𝐫𝐬 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐫𝐞𝐚𝐥 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬.