One of the most common things I hear is: “I don’t know what to post because nothing exciting is happening right now.” Here’s the truth: Most strong brands are built in the boring moments. You don’t need games, offers, or highlights every week to post consistently. You need clarity. Here are practical things athletes can post when it feels like “nothing” is going on 👇🏽 1. Progress, Not Performance You don’t need a big moment, just movement. Examples: • What you’re currently working on • A skill you’re improving • Something you struggled with this week • What practice looked like today Progress builds trust. Highlights build attention. You need both. 2. Routine Content Routine = reliability. Examples: • Warm-up routine • Pre-practice mindset • Recovery or stretch routine • What a normal training day looks like This shows discipline and consistency — qualities coaches and brands value. 3. Learning Moments Learning is content. Examples: • One thing you learned at practice • A mistake you’re correcting • Something your coach emphasized • A mental shift you’re working on You don’t need to be perfect. You need to be honest. 4. Behind-the-Scenes Moments These are often more powerful than highlights. Examples: • Getting ready for practice • Packing your bag • Film study • Quiet moments before training This humanizes the athlete. 5. Answer a Question People Always Ask You If one person asks, many are thinking it. Examples: • “How often do you train?” • “How do you stay motivated?” • “What position do you play and why?” • “What does a normal week look like?” Simple answers = strong content. 6. Talk Through Your Goals You don’t need results to talk about direction. Examples: • What you’re working toward this season • What you want to improve by next month • Why this sport matters to you • What keeps you going on hard days Goals create connection. 7. The 3-Question Filter (Use This Every Time) Before posting, ask: • Who is this for? • What’s the one takeaway?

Big congratulations to @Ryder Furtick-Williams ! Ryder (Class of 2030) is already putting in the work and getting recognized for it, from his physical development to his on-field presence and versatility. This is a great example of what happens when preparation, consistency, and effort start early. We love seeing our athletes: • Taking their development seriously • Showing up consistently • Building confidence on and off the field • Earning recognition the right way Keep going, Ryder. This is just the beginning, and we’re excited to continue supporting your journey. Drop a 👏🏽 or 🔥 below to show Ryder some love!

🎓 Coaches recruit athletes, companies recruit brands, but they both evaluate people. 📲 Your online presence is often the first impression before a conversation ever happens. 🧭 NIL content can either support or complicate your recruiting journey, 🤔 If a college coach reviewed your social media today, what would they immediately learn about you as a teammate, leader, and brand?

A classic ambassador-style program with clear expectations, structured deliverables, and long-term partnership potential for athletes who take fitness seriously. Best for athletes who: - Already post fitness, training, or gym content - Can clearly explain routines, supplements, or habits - Maintain brand-safe, professional messaging 👉 Apply here: https://prosupps.aspireiq.com/join/prosupps-us-ambassador-program?utmSource=marketplace&clientId=6 ⚠️ 𝗘𝗹𝗶𝗴𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗡𝗼𝘁𝗲 (𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁): 𝗩𝗶𝗲𝘄𝗶𝗻𝗴 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗶𝘀 𝗽𝗲𝗿𝗺𝗶𝘁𝘁𝗲𝗱. 𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗳𝗼𝗿 𝗼𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗮𝗻𝘆 𝗡𝗜𝗟 𝗮𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗺𝘂𝘀𝘁 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗮𝘁𝗵𝗹𝗲𝘁𝗲’𝘀 𝗮𝗴𝗲, 𝘀𝗰𝗵𝗼𝗼𝗹, 𝘀𝘁𝗮𝘁𝗲, 𝗮𝗻𝗱 𝗴𝗼𝘃𝗲𝗿𝗻𝗶𝗻𝗴-𝗯𝗼𝗱𝘆 𝗲𝗹𝗶𝗴𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗿𝘂𝗹𝗲𝘀.

✅️Upload a professional, high-quality profile photo ✅️Update your bio to include your sport, personality keywords, and contact info ✅️Add a link in bio (Linktree or email) Having trouble adding email to TikTok bio Pin 2–3 strong posts ✅️Post TOFU (Top of Funnel) piece: attention-grabbing, fun, or trending https://www.tiktok.com/t/ZP8f6ugEk/ ✅️Post MOFU (Middle of Funnel) piece: personal, behind-the-scenes, or values- driven https://www.tiktok.com/t/ZP8f6u4Rj/ ✅️Post BOFU (Bottom of Funnel) piece: product, brand mention, or call-to-action Attached The CTA would be: Follow me for more healthy breakfast tips. Tag @NILReadyAccelerator and use hashtags like: #NIL #CollegeAthlete #NILReady #AthleteBrand #TOFU #MOFU #BOFU Pick 3 brands you love 1. Adidas 2. Sprite 3. Under Armour tiktok.com/@ryderfurtickwilliams