Can AI Really Help Brokers Save Time on Lane Pricing?
I’m exploring an AI Pricing & Bidding Agent for Freight Brokers and wanted to get some thoughts from this community. The idea is to build an automation that: - Collects market lane rates (from open data/sources) - Analyzes past load history - Suggests competitive yet profitable bid prices in real time - Helps smaller brokers without a full pricing team compete with mid-size players I don’t have access to expensive APIs yet, so I’m looking at open data and possible workarounds to get this moving. 👉 Do you think something like this would actually be useful for small/mid brokers?👉 Would it help in day-to-day decision making, or is pricing too “relationship-based” for automation to really help? I’d love to hear your honest feedback! 🙌