The VIP member directory is now updated in the Classroom VIP Resources. There are some absolutely incredible people in this group, and I highly encourage you to take a gander over there when you have a minute. I'm so honoured to be a part of this group with you all! 🥰

One of the quickest ways to do that is to invite your members to build in public. Not in an anxiety-inducing "come teach a masterclass," or "show us your perfectly executed thing" kinda way. Just a "show us what you’re working on, we're GENUINELY interested" kinda way. e.g. 🧶 If you have a knitting community, invite folks to share challenging sweater patterns they're trying to figure out. 🦮 If you're a dog trainer, your members can share their dogs' favorite enrichment activities. Then other members can weigh in with stuff like: “What else have you tried?” “Have you considered this?” "Holy shit that's genius, I've never thought to try that!" “Ohhh, I have the exact same problem.” IDK about you, but I don't want my community to be a dusty old content library with just a wall of posts by ME. I want it to be a lively place people actually want to return to and chat with each other. Where they might not even miss that I step out for a day or two! Because our members might have come for information. But they stay to feel less alone, get unstuck, be seen by people who get it, and occasionally borrow a brilliant idea from someone who's a few steps ahead. It's like the dragon boat club I run. People come for my coaching, but they stay for each other. They don't plan lunches and outings and game nights with me... they plan them with each other. They become friends, advocates, supporters, collaborators. That is a community. Not just people who show up to learn how to paddle and then just slink off home again. This week, inside Funnel Forensics, we’re running a 7-day show-and-tell event we're calling Open Case Files (because, detective theme). Several members are popping the hood on the customer journeys, funnels, email flows, offer paths, or business systems they're building out or trying to fix. It's going to be EPIC, seeing the behind-the-curtain thought processes, ideas, strategies, and problem-solving shenanigans that go on. I'd love for you to join us, cheer our community presenters on, and spark some ideas for yourself too!

You may not know that when you hire a copywriter, you pretty much rent space in their brain 24/7 until the job is done. We wake up at 3am with an amazing idea. Come up with the perfect headline in the shower. Figure out the CTA while cooking dinner. Get hit with the most genius hook as we're driving. Think up the perfect sales page structure in the grocery store checkout line. Etc. etc. So that $2500 copywriting project you thought was overpriced, ha, when you do the math we're basically only charging you $5/hour. IF that. We are ALWAYS on and it NEVER stops. Then we hand the copy over and you... fuck it up. Sorry not sorry, but you do. You make the headline too small. You put weird images with carefully structured paragraphs. You leave widows and orphans all over the place. You choose a font that ruins the vibe. You forget to connect the button to the signup form. You decide you'll "improve" the email subject line. Etc. etc. And then you have the gall to tell us "the copy didn't work." (Of course it didn't, it never got a chance to!) But worse... when someone asks us "can we see some samples of your work" we cringe. Because no way in hell are we showing anyone (or linking our name to) the shitshow that now lives on the internet for all to see. That's why I started my community 🤪 It was COMPLETELY selfish and self-serving. . . . . Now of course, this is a bit tongue in cheek, but this was a huge motivator for Funnel Forensics. I love serving solo entrepreneurs. The ones who are brave enough to get after their dreams of building a business. But what nobody prepared me for was the swiss-cheese backend systems that most people have. Or the utter mess DIY-ing everything can create. And so I increasingly found myself talking people through their positioning. Through page design. Through HTML structure and how it affects SEO. Through sales page structure and why you can't lead with "Welcome to my awesome webpage" if you want people to buy your stuff. Why you need automations and customized 404 pages. Why you need to understand your ideal client and how they move through a purchase decisions. Why your lead magnet can't just be a "5 Tips to Success" and be followed up with "Wanna Buy My $10K Thing?" And why all the parts of your funnel need to connect: logically and seamlessly.

Funnel Forensics: It's like a giant game of CLUE. But instead of figuring out who murdered who, we sleuth around to find the gaps and leaks killing your conversions, then fix the flow and make sure more of your hard-earned clicks turn into paying clients. My Ideal Group Member: A solo entrepreneur who knows they have a great offer, but just isn't getting the results they envisioned. Who's done with cookie-cutter funnels and $10K day scripts, and just wants results—YESTERDAY! To find your funnel leaks, fix the flow, and turn more visitors into clients, jump into the funnest funnel community on SKOOL today.

What if it's already sitting in your bank account disguised as a money leak? Tomorrow we begin the Money Hunt Challenge. This isn't about deprivation. It's about awareness. When you start paying attention to where your money flows, something powerful happens. You stop reacting. You start choosing. Financial confidence isn't built by making perfect decisions. It's built by making intentional ones. Join me July 1. Let's see what treasure you've been walking past.