You can't outsource attention
Too many speakers want to skip the hard part. No cold outreach. No social media. No emailing strangers. They want the gigs without the grind. The juice without the squeeze. Reality Check: If you're earning under $5K per talk, you haven't found product-market fit. And no amount of money spent on bureaus, agents, or marketing teams will fix that. Not yet. That kind of delegation only works after youâre known. After you've built what I call kitchen-table notorietyâwhere your name comes up in conversations behind closed doors. People like Mel Robbins and James Clear didnât pay their way to fame. They proved they were worth listening to. They built something the market wanted. So until you get there, you need to do the reps. - Cold DMs - Free gigs - LinkedIn messages - Lunch & learns - Outreach to past employers - Posting actual content consistently - Testing your message and figuring out what resonates Because clarity only comes from contact. Your surveys might say you crushed it. But the real metric? Rebookings. If youâre not getting hired again, your talk isnât landing. Most speakers are unclear, unproven, and untested. Thatâs why bureaus are EXTREMELY picky. Thatâs why demo reels donât magically bring gigs. That's why "lead lists" don't get you gigs with only 1-2 emails sent per week. Theyâre multipliers, not magnets. They work after youâre doing the work to generate interest. Treat your speaking like a business. Don't try to solve problem #15 when you havenât solved problem #1 Does your market even want what youâre offering?