You can't outsource attention · The Frequent Speaker

Apr 23 (edited) • 💬 General

You can't outsource attention

Too many speakers want to skip the hard part.

No cold outreach. No social media. No emailing strangers.

They want the gigs without the grind. The juice without the squeeze.

Reality Check: If you're earning under $5K per talk, you haven't found product-market fit.

And no amount of money spent on bureaus, agents, or marketing teams will fix that.

Not yet.

That kind of delegation only works after you’re known.

After you've built what I call kitchen-table notoriety—where your name comes up in conversations behind closed doors.

People like Mel Robbins and James Clear didn’t pay their way to fame.

They proved they were worth listening to.

They built something the market wanted.

So until you get there, you need to do the reps.

Because clarity only comes from contact.

Your surveys might say you crushed it. But the real metric? Rebookings.

If you’re not getting hired again, your talk isn’t landing.

Most speakers are unclear, unproven, and untested.

That’s why bureaus are EXTREMELY picky.

That’s why demo reels don’t magically bring gigs.

That's why "lead lists" don't get you gigs with only 1-2 emails sent per week.

They’re multipliers, not magnets.

They work after you’re doing the work to generate interest.

Treat your speaking like a business.

Don't try to solve problem #15 when you haven’t solved problem #1

Does your market even want what you’re offering?

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