When I started speaking, I focused on:
1. Adding thousands of names just to hit a big number.
↪️ "I'll just buy a lead list of 10,000 names!"
2. Casting the widest net possible, hoping something would stick.
↪️ "Everyone needs to hear my message!"
3. Sending generic emails to anyone who might hire a speaker.
↪️ "Dear {event planner} are you looking for a speaker for your next event?"
But, I FELT like I was doing a lot of work (”oh I’m adding people to my list”)
I was chasing quantity, not quality.
I was chasing a bigger list, not better connections.
I was chasing more outreach, not meaningful conversations.
The reason? The speaking industry makes you think that is the goal.
"You need to send 100 cold emails per week to be a successful speaker!" 👈 The old way
Because if you think about it, it would be IMPOSSIBLE connect with everyone.
(...and your brain agrees. The job is just too massive, so you don't do it)
No matter how many speaker success stories we read...
There are 10x failure ones underneath.
Build your core client list.
Those who love you and want to throw money at you.
Flip the narrative → focus on growing deep relationships.
(until the focus is on you)
Do you agree? yes/no