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PPC Launchpad
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PPC Copilot
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129 contributions to PPC Launchpad
11d •
🎉 Copilot Student Case Study: +102% in Sales
Hey Guys, I wanted to share an amazing case study from one of our students in the Copilot program. One of our students started testing the feeder strategy recently and has been using the Weekly Q&A thread for guidance. And the results 🚀: +111% in conversions +102% in conversion value! Take a look at his results for yourself! p.s. You can check out Copilot here
0 likes • 8h
@Alexander Sanivsky Was the shopping campign well established before the feeder pmax was added. I have both running now on newer campaigns and the feeder is just eating money.
Apr 20 •
Share my Google shopping ads plan and heard some feedbacks.
Hey guys I’m a small business owner, sell some handcraft bowls. I want to share my Google shopping ads plan and heard some feedbacks.Here is my one-month plan. Tell me is good or not.😎 Week 0~1 - Goal: Achieve 50+ clicks (ad group) and 10+ conversions (campaign) to provide a data foundation for subsequent smart strategies. Phase 1: Day 1-3 Objective: Rapidly acquire baseline data Budget Strategy: - All groups use "Max Clicks" - Non-core groups' budgets capped at 50% Phase 2: Day 4-7 Objective: Identify high-potential groups Budget Strategy: - Increase budget for groups with CTR > 1.2% or add-to-cart rate > 3% - Pause low-performing groups Phase 3: Day 8-14 Objective: Optimize ROI efficiency Budget Strategy: - Rank groups by ROAS: Week 2 Budget Distribution - 60% to Bundles (Higher unit price) - 30% to Standard Sizes (Testing popular dimensions) - 10% held as flexible reserve Performance-Based Rules 1. Low CTR Suspension 2. Bundle Priority Boost Week 3 - Objective: Focus on high-converting products to improve ROAS. - Switch to "Target ROAS" bidding, with an initial target set at 250%, then gradually increase. Dynamic Bidding Strategy - Target ROAS (Return on Ad Spend): Initial target set at 300% - Time-based adjustments: Increase bids by 20% during peak user activity hours, decrease bids during off-peak hours. - Device differentiation: Increase bids by 15% on high-converting devices. Week 4 - Allocate budget to high-converting ad groups (e.g., Oval Set) based on ROAS performance. - Monitor key metrics (CTR, CPC, conversion rate) every 48 hours and adjust bids/budgets dynamically. - Strategy upgrade: Once conversion data stabilizes (e.g., 20+ conversions per week):
1 like • Apr 22
@Richard Woody i would ad the bundles as a keyword to the main one. I would push the upgrade on the website side of things more. As an upsell when a single is added to cart or as a banner somewhere. People are not going to search for oval plate bundle, they will just search oval plate. In keyword planner in google ads you can see estimated search impressions, costs and more. I wouldnt set a budget per ad group. I would just do a shopping or even better a shopping only pmax campaign and see what is driving conversions after 30 days. You could start with max clicks bidding strategy which will be costly upfront but once you get about 30 conversions you can switch to a troas which will spend the money better. For ecomm you really want to focus on troas conversion value. Make sure your conversion tag is set up and firing correcty and spitting back the right data. Use the google ads conversion tag and not the GA4 tag if possible.
1 like • Apr 23
@Richard Woody I am not sure about the exact difference but some people swear by the feed only pmax campaign. TBH i would probably just do regular shopping if that is what you are familiar with. In my main i run a regular pmax for all my shopping broken down by asset groups but do it in shopping and and ad groups will be 100% fine.
Apr 20 •
PMax campaigns.
Hey guys. I’m new to this space and would like some feedback. I’ve been running PMax campaign for my e-commerce store and have been getting quite a number of clicks, I checked the search terms and they are relevant, I checked PMax placements and for the most part are good also. I’ve exclude the not so relevant ones. I’ve been running for about a month at a $10/day budget for both search and PMax but have not seen any conversions. I’m running on a Shopify Store, is it better to have Analytics conversions or Shopify app Conversions? I’m wondering if switching to GA4 would Make a difference
0 likes • Apr 21
I am not sure of analytics or shopify app but you should have the google ad conversion tracker firing on all pages. The GA4 numbers are always off and lower than the Google ads number. At that small a budget i would only run 1 campaign for now and make it $20 a day. Whats your avg CPC? How many clicks are you getting for that current $10? I suspect you are not getting many so your chances of conversion is way too low. For ecomm i would start with a shopping campaign and a single branded campaign, your own companies name. I would pump as much as you can into that shopping campaign. You need to get it to around 25-30 conversions a month before you start seeing at big jump in conversions. At that point the google ads algorithm will start to kick in better. Before all that you need to look at your websites. Does it load fast? Do all the product pages have solid images and a FULL seo optimized descriptions? Are the product names well written. What do you have in place to get the people to but after clicking on your ad. I use a pop up that triggers to get people to buy with coupon codes and other incentives. If all that is not set up SHUT OFF ADS and fix.
1 like • Apr 22
@Ryan Pennell At that cost you will be hitting you budget of $10 quickly. Plus you will want some extra money so google can see if .81 is the true cost or just what you are doing now. For the keywords you have what is the avg cpc and the max cpc in keyword planner? If the avge is say .75 and the max is 1.50, just example numbers, then i might try to plan the my max cpc at 1.40 or 1.50 and budget that way. Still i wouldnt do a shopping campaign yet unless its branded. How long have these been running? If you are getting clicks but they are not turning into conversion the issues are either bad click which might be a whole bunch of tiny issues or not enough time for googles algorithm to work or the issue is that once the people get to your site you are not doing everything possible to get them to checkout well enough. What is you post click process for the customers?
Mar 3 •
UK Sales
Hi all, can I ask if you have seen a slowdown in sales this past month or 2 possibly due to cost of living , inflation, pending ww3 etc. People seems to be browsing but not buying anymore , how is it for you?
0 likes • Mar 3
I have been finding my costs from google have beed just going up a lot in the last year throught out all the countries i advertise in. I am in the medical field so my stuff might be biased in some ways that yours are not and vice versa.
0 likes • Mar 3
@Steve Cox I sell mostly to doctors and not to consumers. But i do see a trend of getting less costly items vs the more name brand versions. I think with equipment the more inexpensive stuff is really winning out against the more mainline brands but the ads cost is the same so the margins are screwed.
Sep '24 •
Best Tool for Product Feed Segmentation?
Is Datafeedwatch the best solution for splitting product feeds for Google PMAX or is there something better/more user friendly? Shopify "Google & Youtube" app looks like it just syncs all of the product feed and I noticed Merchant Center interface has changed from the the time the product feed video and pmax video was recorded. Want to make sure we aren't showing our whole collection of products when trying to only push our best sellers, etc. kind of thing. Thanks!
0 likes • Mar 3
i find i can do all my stuff from just merchant center.
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