Share my Google shopping ads plan and heard some feedbacks.

Hey guys

I’m a small business owner, sell some handcraft bowls. I want to share my Google shopping ads plan and heard some feedbacks.Here is my one-month plan. Tell me is good or not.😎

Week 0~1

Goal: Achieve 50+ clicks (ad group) and 10+ conversions (campaign) to provide a data foundation for subsequent smart strategies.

Phase 1: Day 1-3 Objective: Rapidly acquire baseline data Budget Strategy:

All groups use "Max Clicks"
Non-core groups' budgets capped at 50%

Phase 2: Day 4-7 Objective: Identify high-potential groups Budget Strategy:

Increase budget for groups with CTR > 1.2% or add-to-cart rate > 3%
Pause low-performing groups

Phase 3: Day 8-14 Objective: Optimize ROI efficiency Budget Strategy:

Rank groups by ROAS:

Week 2

Budget Distribution

60% to Bundles (Higher unit price)
30% to Standard Sizes (Testing popular dimensions)
10% held as flexible reserve

Performance-Based Rules

Low CTR Suspension
Bundle Priority Boost

Week 3

Objective: Focus on high-converting products to improve ROAS.
Switch to "Target ROAS" bidding, with an initial target set at 250%, then gradually increase.

Dynamic Bidding Strategy

Target ROAS (Return on Ad Spend): Initial target set at 300%
Time-based adjustments: Increase bids by 20% during peak user activity hours, decrease bids during off-peak hours.
Device differentiation: Increase bids by 15% on high-converting devices.

Week 4

Allocate budget to high-converting ad groups (e.g., Oval Set) based on ROAS performance.
Monitor key metrics (CTR, CPC, conversion rate) every 48 hours and adjust bids/budgets dynamically.
Strategy upgrade: Once conversion data stabilizes (e.g., 20+ conversions per week):

8 comments