You built years of work. The clients who came back, and the ones who sent their friends. The late nights figuring out what works and what doesn't. The expertise you now carry around so naturally that you forget most people don't have it. Podcasts changed my business once already. Years ago, PR and podcast interviews took my first website from zero to 100,000 monthly readers. A publishing house found me through that visibility and asked me to write a book that then became a bestseller. I've now been a guest on more than 90 podcasts, and I can tell you exactly why they matter even more today. When you say you're an expert, that's a claim. When a host introduces you to their audience, that's proof. AI works the same way. ChatGPT, Perplexity and Google's AI answers trust what other people say about you far more than what you say about yourself. Every episode page, every show description and every link back to your website is a third-party signal. It tells AI that you are real, that you know your stuff, and that someone else was willing to put their name next to yours. So you're doing two things at once when you get on a podcast. You're speaking to an audience that is already leaning in. And you're engineering your digital footprint so AI can find you, trust you and recommend you. Here's where most people get it wrong. They decide they want to be on podcasts, and the first thing they do is start pitching (or they never start because they don't know where). A busy host decides within seconds whether to reply to you. If you're not ready, you get silence. And silence feels personal, so most people quietly give up and decide podcasts "aren't for them." It was never you. You just weren't prepared yet. These are the five assets I want you to have ready before you send a single pitch. 1️⃣ A podcast strategy Before you think about which shows, think about why. What should podcast guesting actually do for your business? Who do you need listening? What does success look like three months from now?

The Fastest Growth I’ve Ever Seen Didn’t Come From Posting More Content It came from collaborations. Seriously. One good collaboration can do more for your visibility than weeks (sometimes MONTHS) of trying to grow alone. That’s why I’m such a huge believer in: ✨ virtual summits ✨ bundles ✨ podcast guesting ✨ strategic partnerships ✨ getting in the right rooms Because when someone trusted introduces you to a new audience… growth happens faster and feels WAY more aligned. And honestly? That’s one of the biggest things I’ve learned while co-hosting The Sustainable Growth Summit with @Kylie Kelly 💛 (And yes… your girl @Brenda Rigney is part of it too 🔥) We brought together experts to talk about sustainable business growth, visibility, audience building, collaborations, email lists, systems, and creating momentum WITHOUT needing to be online 24/7. If you’ve been feeling stuck trying to grow only through content creation… this conversation is probably one you need right now 👀 Brenda shared her affiliate link with me, so if you’d like to join through her link, here it is 💫 🔗 https://brendarigney2025--juliecbutler.thrivecart.com/tsgs/ But I’m curious… Have collaborations played a role in your growth yet? Or are you still mostly trying to grow solo? 👀

You may have heard that I deactivated some of my social media accounts. I've kept... - YouTube for retargeting - Facebook for Meta Ads But everything else I am taking a break from. Call is midlife brain fog, or raising cortisol levels, but it just doesn't give me joy anymore. Plus, I receive much more organic growth from Skool in our communities, than I have from the 7 years I've been on social media for business. Check out these facts between Social Media vs. Skool. (see infographic below) You've got to show up somewhere for your business...why not where you can see the pay-back and it gives you joy. What's your plan in 2026? PS - originally adapted from a post Calvin Hollywood post on Skoolers (but with a Brenda/Midlife spin)

Here’s a quick story 📖 After a convo with Calvin Hollywood this week… I realized something: We were in the wrong Discovery category. 😳 When I launched our AI-Driven Business Community (Oct 2025), we were placed in MONEY. It made sense… we help people monetize with AI. But we were stuck hovering around #160–165.Only jumping to #50–75 during LIVE summits… then dropping right back. Calvin said:“You should be in Tech.” I messaged support. They switched it. Within HOURS → #151 Next morning → #63 🔥 Same community. Different category. 𝗠𝗼𝗿𝗮𝗹 𝗢𝗙 𝗧𝗛𝗘 𝗦𝗧𝗢𝗥𝗬: Don’t overthink it… make the call.

Now you can search for communities by topic instead of only finding them through ranking, word of mouth or referrals. That changes a lot for discoverability inside the platform. But here's the thing: your potential clients aren't only searching on Skool. They're opening ChatGPT and typing "best membership for [your topic]." They're asking Perplexity "who should I learn [your topic] from?" They're getting recommendations from AI before they ever land on a platform, read a post, or find a community. And if you're not in those answers, you don't exist to them. The Skool keyword tool helps people find you on Skool. That's great. But it's one door. AI search is the whole building. Here's what actually makes AI recommend you: 1. Earned media coverage Research shows a 239% lift in AI visibility from media features. Press isn't just credibility anymore. It's search infrastructure. 2. Podcast appearances Every episode where you speak is indexed, transcribed, referenced. AI pulls from it. That's compounding visibility you build once and benefit from for years. 3. A consistent digital footprint Your name, your title, your expertise, consistent across the web. AI matches signals. If your signals are scattered or weak, it skips you. Keyword tags on Skool are amazing! A digital footprint AI can read and trust goes deeper, and it compounds over time. Do you work on your AI visibility already?