This is a very un-British post… but here we go. A slightly self-aggrandising life update. (But first—context.) I’m 38. I scraped through university with a 2:2 in English & Media 😆 Spent most of my 20s being terrible at sales jobs… (I called my mum after day one and cried... yes, really) and building businesses that went nowhere. 💥🚗 Then around 30, something clicked (better late than never). 💡 Here’s what’s happened since: - Sold $10M+ in contract revenue in my IT sales career. - Grew the High Intensity Business Podcast (formerly Corporate Warrior) to: – 560+ episodes – 1.3M+ downloads 🤯 – 4.8/5★ from 134 reviews - Co-founded Optima Strength – Sold 76 personal training memberships at ~$376/month 💪 And more importantly—what my clients have done: - Live Oak Strength: $20k → $77.4k/month - Optimization Lab: $8.8k → $19.7k/month - Evolved Strength: $34.4k → $58.4k/month - Salus Strength: $79k NZD in their first full quarter - 39 other strength training businesses (verified): Add $12k–$50k/month in recurring revenue 🤑 - 500+ documented wins inside our private community (“Just signed 3 new clients”, etc.) And this one meant a lot: For the past 2 years, I’ve worked closely with Kyle Recchia, CEO of The Perfect Workout (~80 locations across the US). “Working with Lawrence has been invaluable. His insights, drawn from working with so many businesses, gave me access to strategies and best practices I wouldn’t have discovered on my own. He helped me focus on what truly drives results, applying the 80/20 principle in a way that’s simplified our processes and amplified our growth. His guidance has given me clarity and confidence in scaling the business.” 📈 And the one that matters most: Built a gorgeous family I’m proud of with my beautiful wife, Aisling. ❤️ Next step: I’m opening up spots for a small number of strength training business owners who want to add $12k–$50k/month to their business.

Over the last 7 months, I’ve had the pleasure of coaching Kyra Seiler 1-on-1. Kyra is the founder of Salus Strength. She used to train clients out of a commercial gym. The problem was she couldn’t control the environment, the equipment, or the experience she wanted to deliver. Growth was limited and everything depended on someone else’s setup. But then Kyra committed to building her own studio and we put a clear plan in place. Which led to opening Salus Strength in Auckland, generating $79,556 NZD in her first full quarter, increasing average client training frequency from 1.1 to 1.7 sessions per week, hiring a high-quality trainer with a Masters in exercise, and building a system ready to scale in 2026. And here’s what actually made it work: She followed the plan. When we set the steps, she executed. She stuck to the process. She got clear on the business she wanted and who she needed. Her trainer went through a rigorous right person, right seat hiring process. She worked hard. Daily. She reached out when she got stuck. One bad hire could have cost her months. We fixed it fast and moved on. She stayed focused. No distractions. Just great workouts, a great client experience, developing her trainer, and recruiting the right people. That’s the difference. Well done, Kyra. Here’s to an even bigger Q2!

a shift is happening you can feel it even if you can’t explain it

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We have helped at least 43 strength training businesses add $12,000 - $58,000 in new monthly recurring revenue. If we were to coach you, what would you want help with?