Let me know your thoughts on the video below. The name of this group and my business, The Unreasonable Life, was inspired by the book unreasonable hospitality. The unreasonable life Is about being unreasonable in the pursuit of excellence, in the pursuit of care for your clients, and in the pursuit of the life that you want to create. The book Unreasonable hospitality is required reading for all my coaching clients. The book talks about creating these one size fits one moments for customers whenever possible. How customer service is really the bare minimum of business should do. But when we slow down enough to pay attention, and take action on the ideas that come to us…we can truly create a magical moment for people that they will never forget. This video is an amazing example of how a business can create a one size fits one moments. And now look at the impact of simple gesture of listening 👂 to what someone said they love…and then taking action on the idea that came to them.

What do you want to celebrate this week? Can be anything from a business win to a personal win.

How many clients a week are we averaging? What’s your goal? Do you meat your goal regularly?

I’m copying and pasting this from Alex Hormozi’s email newsletter this morning. I thought it was really insightful and works for every industry. Here’s the email: Pain motivates purchases better than pressure. Mozi Minute: Pulling Teeth If you’re struggling to create urgency in the sale, it’s because you’re missing a key step in discovery: pulling teeth. Pain motivates. And pain only occurs in the specific, not the vague. Most sales reps lose deals in the first five minutes. Not because they pitch wrong. Because they accept vague answers and move on. The prospect says something like "marketing isn't working" and the rep nods along like that means something. It doesn't. This is Step 5 of the 9-step discovery process I use with my team. And it's where most sales die. Here's how to fix it: The Problem: Prospects give you three types of bad answers: 1. Vague - "Things aren't going well" 2. Confusing - "We tried some stuff but the ROI wasn't there" 3. Incomplete - "Lead gen" All three are useless. You can't sell to vague problems. You need specific, painful details. That's where Pulling Teeth comes in. The Solution: No matter what type of bad answer you get, you respond the same way. Two questions. Every time. Question 1: "Can you tell me more about that?" Question 2: "Can you give me an example?" That's it. Don't overcomplicate it. Don't get cute. Just ask them to tell you more, then ask for an example. Why This Works: Asking for more information forces them to dig deeper. Asking for examples connects it to real life experiences. That's when the pain becomes real. Real Example: Bad sales rep: Prospect: "Marketing isn't working." Rep: "Got it. So you need help with marketing. Let me show you our platform..." [Lost sale] Good sales rep: Prospect: "Marketing isn't working." Rep: "Can you tell me more about that?" Prospect: "We're spending money but not seeing results." Rep: "Can you give me an example?" Prospect: "We spent $15k on Facebook ads last month and got 3 leads. One was a competitor spying on us. The other two were tire kickers who never showed up to calls." [Now we're getting somewhere]

Whats the 1-3 wins you want to create this week? Something big, something tiny?? doesn’t matter. Everybody has something they want to make progress towards. And when you say it out loud, it grows. I’ll post this every Monday, and all you have to do is drop one line. It’s a small step that helps us all stay connected.