Question about BOOST a PowerPost as an ad on Meta
Hey @Dan Harrison you mentioned the PowerPost strategy and that we can run it directly as an ad on Meta. Iโm curious about your view on this, because in the past every specialist I worked with strongly advised against boosting organic posts. It was always considered wasted money. Iโm currently running ads for @Chantal Perrinjaquet , whoโs one of your Premium clients, so I want to make sure we follow the approach youโd actually recommend. A few months ago, a successful marketer I follow said boosting is now working surprisingly well on Instagram, but still not on Facebook. So Iโd love to hear how you see it today? And if boosting an organic post on Instagram and/or Facebook is actually a good idea again, what format performs best in your experience? A single image, a carousel, or a video/reel or ...? If anyone else here has tested this recently, Iโd be happy to hear your experience too. Thanks, Arnold