For simplicity... which of the core 4 categories do you PRIMARILY help people with?

Huge thanks to @Dan Harrison and @Alexander VandeLaar for laying the ads challenge out so clearly. Launched early December. Haven’t changed a thing since. $15/day ad spend → averaging ~15 new members per day. The video ad is doing most of the heavy lifting. Right now I’m focused on engagement and conversion inside the group — but I’m starting to think ahead. For those who’ve scaled — did you increase budget on the same winning ad, duplicate it, or test a new angle first? Curious what’s worked best for you.

Another member upgraded to our VIP tier today for 997/year 🎉 This brought our total MRR up to $537! Started with a $500/month goal to keep myself in momentum Here's what worked for me to reach this point: 1. Founding Members Launch I started messy with nothing really built... Offered a low-barrier founding members deal to see who was interested in more support. Had 17 people upgrade through the 2 months this deal ran. 2. Live Workshops (thanks for the inspiration to do this @Dan Harrison 😎) We run free workshops for now that solve real problems our members are having. Getting them a win in real time naturally led to upgrades. 3. Real Conversations Instead of leaving comments everywhere, I just found conversations that were happening and shared my actual take. Trust was built fast doing this, and DMs naturally followed. From there, if it made sense, I made the offer to them privately. Learn from my mistakes and don't overcomplicate this. I used to overthink all of this stuff and realized all I needed to do was be direct and clear. Help people and talk to them like a real person. The goal is to give them a reason to want more access to you.

Both the Recurring Revenue MRR but more importantly... The Results & Relationships I'll be able to help my clients with 🤯 Check this out! So cool!

Quick question about ads... particularly on Meta. @Jessica Clark & I are running a campaign at the moment that we recently turned the ad spend down on to review everything to determine our next best steps. My question is if I turn off the campaign why is it that people say you lose data? Isn't the pixel there to collect the data so future campaigns don't spend as much time in the learning phase? And a quick follow up... Instead of turning off the campaign, is it better to turn it down to just $1/day? I need to allocate the ad funds to 1 campaign only since we have a limited ad budget and that's why these questions popped up in my head! Thank in advance for any help 🙏🏻 It's much appreciated! The GIF because: "Dolla Dolla bills y'all" 😅