If you're ever looking at creating an offer, remember this framework. In essence, what I do for every offer I roll out.

Woohoo! 🙌 New ads are off to a strong start 💪 Right now, for every $1 I spend I’m making $4 back. Cold traffic only. It’s still early and results may dip as I scale, but being profitable from the get go is a great feeling. Listen to @Zac Hansen

Excellent question I heard recently on a group call. If you're here you've probably seen the dozens of ads from folks telling you to launch a low ticket offer. And I definitely believe you should. Because as I look throughout the history of direct marketing, the number one variable was ALWAYS getting a buyer on the front end. The difference is it used to cost a lot more money to do this pre internet time. Folks would send direct mail/news paper ads to buy this low cost offer or the classic "just pay for shipping". They would then build a mailing list (not email) of the buyers and physically send offers and products to them. Overhead, staff, operations. But they still went through all that to get a buyer. It went as far as people attaching MONEY to the letters to get attention. Because they knew if they got the buyer, they could ascend them, cross sell them...world was their oyster. So knowing history always repeats itself, I don't see the art of getting buyers going anywhere. But, it has changed and evolved a lot since even 12 months ago. If you have a blanket statement from an offer everyone's seen already, good luck scaling it or even making it work. Now the good news? You just have to get three things right and you'll get partially there. Your offer needs to be: *FAT* Fast --> Can they get a result faster than their existing plan? Actionable --> Can they actually get a result or is it just fluff? Tactical --> Is it specific enough that they understand step-by-step how they're going to get the result? This is what I'll be working with a select few folks on inside the next 7K Sprint. Installing the model so you get buyers day after day that ascend to your premium offers without sales calls or dealing with freebee seekers. One spot already gone. The others will be gone before Wednesday when this puppy shuts down. Drop a "7K" below and I'll send you the details 👇

Learn something new everyday - like Skool doesn't auto record like Zoom. For our folks that joined it was GREAT to have you live! Loving this group and excited to all come together to help you get buyers. If you did want some help getting your offers ads and sales dialed in, The 7K Sprint is now open with a damn good founding member bonus. https://www.canva.com/design/DAGWRtKX2JQ/5mdIJPlsBOQ6SBjvG6t3Dg/edit?utm_content=DAGWRtKX2JQ&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton Drop me a DM in Skool if you would like to claim a spot or have any questions.

Hello! can someone enlighten me what is the difference between overnight offers and sell while you sleep? its seems to me that overnight offers is a small part of sell while you sleep.